Global Brand Proposition Manager - 12 month fixed term contract

  • Full-time
  • Office: London

Company Description

Great journeys start with Trainline 

We are champions of rail, inspired to build a greener, more sustainable future of travel. Our purpose is our momentum. It makes us feel good, because we know we’re doing good. As we lead the way to a greener future, we do it together. We’re all about connections: with each other, with our customers and with the world. Just as our platform brings the world together, it’s our ambition that connects us. We motivate each other to go beyond our limits, to experiment, fail and to always grow. 

With over 110 million visits every month to our platform and £4.3billion in net ticket sales, we're always innovating and making moves towards our final destination — a world where travel is as simple, seamless, and affordable as it should be. 

And we couldn't do any of it without our incredible people driving us forward. Today, we're a FTSE 250 company that's proudly home to more than 1000 Trainliners from 60+ nationalities across offices in London, Paris, Barcelona, Milan, Edinburgh, Berlin, Madrid and Brussels. It's this diversity that energises us and makes us stronger, helping us to achieve amazing things. 

With our sights firmly set on European growth, there is no better time to jump on board this high-speed train and be part of our continued success. 

Job Description

Reporting into the Global Brand Proposition Lead, the Global Brand Proposition Manager will be responsible for exploration and development of global proposition across all markets and making sure it is delivered in line with insights and research. A first-class collaborator based in London, you will be working across multiple teams at Trainline to create and execute propositions that are in support of customer and market insight and the business and commercial team’s initiatives and OKRs. 



  1. Insights: Adopt insight and data led approach to proposition development, and continually review to ensure it meets customers’ needs 

  • Organize insights and data across our UX Research, Data Science and Brand Insights teams to understand our customer segments and develop hypothesis on our propositions  

  • Lead brief alongside Head of Brand Insights on any insight and knowledge gaps needed to develop proposition 

  • Analyze and research external market and competitors to bring in innovative ideas for future proposition development 

  • Work with Country Managers and local specialist teams to understand the market and customer challenges, the value we provide and create competitive and compelling solutions 


  1. Development & Testing: build collaborative relationships with stakeholders to develop and test propositions  

  • Collaborate with Product and UX teams to develop roadmap on proposition development within Product 

  • Collaborate with local Senior Brand Managers to develop testing and proposition messaging roadmap within Brand and Marketing channels  

  • Define proposition success measurement framework and reporting to share results with stakeholders  

  • Apply behavioural science tactics and learnings to design hypothesis to test  


  1. Proposition Delivery & Execution: ensure and be a guardian of proposition going into market 

  • Develop guidelines and guardrails with Senior Brand Managers, Content Studio and Growth team to execute proposition in Brand marketing 

  • Internal communication of proposition to ensure buy-in and consistent understanding across organization  

  • Measure and track the product and marketing impressions that the proposition is impacting 


  • Have a curious mindset and explore difficult problems with energy and enthusiasm 

  • Experience working in a tech related industry, comfortable with the fast-paced nature of the business 

  • Confident managing multiple stakeholders, providing clear communication, direction, and support 

  • Organization comes naturally to you, and you will have experience managing proposition development and delivery 

  • Strong analytical skills; able to develop hypotheses, insight briefs and interpret data to aid decision making 

  • Experience managing external partners and agencies 

  • Comfortable communicating to senior management 

  • Experience juggling multiple projects and balancing priorities  

  • Strong familiarity with both brand and performance KPIs  

  • Experience working in Global teams, across markets is a plus 

  • Excellent written and verbal communication skills 

Additional Information

Why should you jump on board? 

We want our people to stretch their minds, abilities, and share their knowledge. Each year we hold The Trainline Tech Summit, which provides Trainliners with an opportunity to stand up and share their story, learnings, or new skills with their colleagues in a safe environment. 

We've always paid special attention to flexible working as we value a strong work/life balance. The pandemic has taught us that a balance between remote working and being in a collaborative office environment leads to productive teams. 

Our Values 

  • Think Big - We're building the future of rail 

  • Own It - We care about every customer, partner and journey 

  • Do Good - We make a positive impact 

  • Travel Together - We're one team 


Interested in finding out more about what it's like to work at Trainline? Why not check out what our employees say about us on Glassdoor? You can also find out more information by following us on LinkedIn or our 'Life at Trainline' Instagram account.  

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