Great journeys start with Trainline 

We are champions of rail, inspired to build a greener, more sustainable future of travel. Our purpose is our momentum. It makes us feel good, because we know we’re doing good. As we lead the way to a greener future, we do it together. We’re all about connections: with each other, with our customers and with the world. Just as our platform brings the world together, it’s our ambition that connects us. We motivate each other to go beyond our limits, to experiment, fail and to always grow. 

With over 110 million visits every month to our platform and £4.3billion in net ticket sales, we're always innovating and making moves towards our final destination — a world where travel is as simple, seamless, and affordable as it should be. 

And we couldn't do any of it without our incredible people driving us forward. Today, we're a FTSE 250 company that's proudly home to more than 1000 Trainliners from 60+ nationalities across offices in London, Paris, Barcelona, Milan, Edinburgh, Berlin, Madrid and Brussels. It's this diversity that energises us and makes us stronger, helping us to achieve amazing things. 

With our sights firmly set on European growth, there is no better time to jump on board this high-speed train and be part of our continued success. 

We're seeking a seasoned Senior Mobile Marketing Manager to lead our mobile marketing efforts across Paid Social and Display channels. You will be a strategic thinker who develops and executes data-driven campaigns to acquire new users, drive app engagement, and achieve our overall growth objectives. 

Responsibilities & Qualifications: 

• Lead the development and execution of comprehensive mobile marketing strategies for Web and App, leveraging Paid Social (Meta, TikTok, Snapchat) and Display (YouTube, DV360, Google Display Network) channels. 

• Conduct in-depth audience research and analysis to identify high-value users and optimize campaign performance through A/B testing and creative development. 

• The ideal candidate will have experience using incrementality testing solutions, like Meta’s Conversion Lift, as well as marketing analytics tools like Google Analytics and Campaign Manager 360. 

• Knowledge of tracking pixels, conversion APIs and tagging solutions, like Google Tag Manager. 

• Manage budgets and maximize return on ad spend (ROAS) while driving key performance indicators (KPIs). 

• Lead and mentor a small team of mobile marketing specialists, fostering a culture of continuous improvement through new processes and technologies. 

• Manage relationships with key stakeholders across various departments (Data, Engineering, Brand). 

• Effectively manage multiple cross-functional projects simultaneously. 

• Maintain a comprehensive testing roadmap, ensuring ongoing optimisation and exploration of new opportunities. 

• 4+ years of experience in a highly relevant mobile marketing role. 

• Proven track record of success in driving user acquisition and engagement through Paid Social and Display channels. 

• Strong understanding of mobile marketing best practices and emerging trends. 

• Experience with attribution modelling 

• Expertise in analytics, campaign optimization, and incrementality testing. 

• Proficiency with BI platforms like Tableau to translate data insights into actionable strategies. 

• Awareness of the privacy landscape and the challenges this poses to marketing teams, for example GDPR, Digital Markets Act and Apple’s AppTrackingTransparency. 

• Experience leading and motivating a small team. 

• Excellent communication, interpersonal, and project management skills. 

• Experience with end-to-end campaign execution, from strategy to measurement. 

• Knowledge of mobile measurement partners like Appsflyer, Branch and Adjust 

Why should you jump on board? 

We want our people to stretch their minds, abilities, and share their knowledge. Each year we hold The Trainline Tech Summit, which provides Trainliners with an opportunity to stand up and share their story, learnings, or new skills with their colleagues in a safe environment. 

We've always paid special attention to flexible working as we value a strong work/life balance. The pandemic has taught us that a balance between remote working and being in a collaborative office environment leads to productive teams. 

Our Values 

• Think Big - We're building the future of rail 

• Own It - We care about every customer, partner and journey 

• Do Good - We make a positive impact 

• Travel Together - We're one team 

Interested in finding out more about what it's like to work at Trainline? Why not check out what our employees say about us on Glassdoor? You can also find out more information by following us on LinkedIn or our 'Life at Trainline' Instagram account.