We are champions of rail, inspired to build a greener, more sustainable future of travel. Our purpose is our momentum. It makes us feel good because we know we’re doing good. As we lead the way to a greener future, we do it together. We’re all about connections - with each other, with our customers and with the world. Just as our platform brings the world together, it’s our ambition that connects us. We motivate each other to go beyond our limits, to experiment, to fail and to always grow. 

With over 110 million visits every month to our platform and £4.3 billion in net ticket sales, we're always innovating and making moves towards our final destination — a world where travel is as simple, seamless, and affordable as it should be. 

And we couldn't do any of it without our incredible people driving us forward. Today, we're a FTSE 250 company that's proudly home to more than 1000 Trainliners from over 60 nationalities across offices in London, Paris, Barcelona, Milan, Edinburgh, Berlin, Madrid and Brussels. It's this diversity that energises us and makes us stronger, helping us to achieve amazing things. 

With our sights firmly set on further European growth, there is no better time to jump on board this high-speed train and be part of our continued success. 

As Head of Marketing Finance, you’ll provide senior Finance business influencing and partnering with key VP- and Director-level stakeholders in our Growth org (Performance Marketing, CRM, Brand). You will be the fulcrum between the commercial and Finance teams for the marketing investment, a critical growth lever as we look to expand our presence across Europe, embedding data-led critical thinking in all aspects of investment planning and assessment to ensure business objectives are met in the most effective and efficient way possible.

Your team will deliver high quality, actionable insight to drive decision-making and investment allocation across Brand and Performance Marketing for both the UK and International Consumer business segments. Our department is ever-evolving, and so you will play an important role in enabling a culture of continuous improvement working closely with the Data team to devise innovative ways to access insight. 

• Growth: Marketing: accountable for delivering clarity on spend decisions on 70M Perf Marketing & Brand budget, including
  • Powering business growth whilst optimising for balance with shareholder return: assessing and challenging business thinking on key payback indicators: customer lifetime value, ROI and incrementality of marketing spend, in order to inform decision-making and to manage growth and payback in line with Group investment objectives
  • Optimising capital allocations and driving business thinking on the interplay of the multiple strands of the marketing strategy and available levers (Performance Marketing, Brand, discounting; acquisition, renewals, reactivation)
  • Spend budgeting & reforecasting: owning the process for setting budgets and measuring delivery against budgeted outcomes, for capturing variances to plan and understanding outturn impacts
  • Holding the business to account on core Marketing objectives, and managing / influencing decision-making on course-corrections and adjustments to the plan
  • Facilitating spend decision-making and responsible acceleration of investment with business cases and ROI assessment
  • Helping to set and monitor operational KPIs which align with wider goals and guide the business to success
  • Test & learn: holding the Growth team to account for investment in testing and the learnings produce
• Growth: Lifetime Value
  • Roadmap support, assessment & course correction for super-charging the growth business through increased retention and value per customer
  • Customer behaviour, retention, frequency: cohorts
  • Shaping and influencing Data Science team roadmap to prioritise business-critical, high impact projects

• You’ll bring experience in a commercial finance, marketing finance or analytical role, and demonstrate a proactive, can-do attitude.
• We’d prefer you to have worked within a digital, e-commerce, technology or retail environment but we can flex on this given your ability to work with pace and energy within a growth environment.
• A team player with experience of leading a small team combined with a ‘roll your sleeves up’ attitude of your own, you’ll be used to thinking laterally to solve problems and challenges, and will have a passion for making meaning out of data.
• Similarly, it’s vital that you bring an innate ability to distil and communicate results of complex analysis clearly and effectively to all levels of the business.
• Working independently within tight deadlines, you’ll use your understanding of best-in-class stakeholder management and proactive partnering skills to ensure your team’s insights are used to optimise business success.
• We’re looking for creative big thinkers with small egos to achieve our ambitious plans.

Why should you jump on board? 

We pay special attention to learning and development and organise quarterly company learning days as well as offering a learning budget that can be put towards resources of your choice. We will cover the costs of your professional subscriptions and give you access to our very own learning platform. 

At Trainline, we care about the wellness of our employees. We host puppy therapy sessions, in-office yoga and run Mental Health First Aider training courses as well as having an Employee Assistance Program as one of our many company benefits.  

We regularly throw fun social events such pub quizzes, karaoke nights and our large-scale Summer and Winter Festivals every year. Additionally, we love hosting meetups in our amazing event spaces and having the opportunity to support internal and external community groups.  

We also hold companywide hackathons and our annual Trainline Tech Summit, which provides Trainliners with an opportunity to stand up and share their story, learnings, or new skills with their colleagues in a safe environment. 

Our flexi-first approach 
 
We believe in the importance of a healthy work-life balance and the value of a flexible workforce. Our flexi-first approach outlines our commitment to a hybrid way of working and our expectations of Trainliners. A key part of what makes Trainline special is our people and the value we get from the buzz and energy of our workplaces, and that’s why we’re proud to offer the best of both worlds. In practice this means in–office attendance at least 40% of the time over a 12-week period for all Trainliners. These in-office days are typically team led to help us connect, collaborate and create together.  

Our Values 

• Think Big - We're building the future of rail 

• Own It - We care about every customer, partner and journey 

• Do Good - We make a positive impact 

• Travel Together - We're one team 

Interested in finding out more about what it's like to work at Trainline? Why not check out what our employees say about us on Glassdoor? You can also find out more information by following us on LinkedIn or our 'Life at Trainline' Instagram account.  

We value open expression at Trainline, we believe it’s the diversity of experience, backgrounds and perspectives of our employees that makes us who we are. We encourage everybody to play a part in changing the way people travel across the world. 

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