Great journeys start with Trainline 

We are champions of rail, inspired to build a greener, more sustainable future of travel. Our purpose is our momentum. It makes us feel good, because we know we’re doing good. As we lead the way to a greener future, we do it together. We’re all about connections: with each other, with our customers and with the world. Just as our platform brings the world together, it’s our ambition that connects us. We motivate each other to go beyond our limits, to experiment, fail and to always grow. 

With over 110 million visits every month to our platform and £4.3billion in net ticket sales, we're always innovating and making moves towards our final destination — a world where travel is as simple, seamless, and affordable as it should be. 

And we couldn't do any of it without our incredible people driving us forward. Today, we're a FTSE 250 company that's proudly home to more than 1000 Trainliners from 60+ nationalities across offices in London, Paris, Barcelona, Milan, Edinburgh, Berlin, Madrid and Brussels. It's this diversity that energises us and makes us stronger, helping us to achieve amazing things. 

With our sights firmly set on European growth, there is no better time to jump on board this high-speed train and be part of our continued success. 

This position is for a forward-thinking, analytically minded PPC leader with a successful track record of driving an international PPC team in a B2C business. 

Reporting directly to the Director of Performance Marketing, you’re responsible and confident in leading large scale PPC accounts across multiple geographies. This position drives effective short and long-term profitable growth against forecast and 3YP targets.  

Responsibilities 

As a Senior PPC Manager, you will: 

• Take ownership of and drive forward the PPC roadmap, ensuring it complements the overall company strategy.  

• Own the OKRs across the PPC channel: New Customer value, Existing customer value, ROAS, with a focus on building a world class PPC machine. 

• Manage overall PPC efficiency through effective budget allocation and channel optimization (Google Ads, Microsoft Ads) 

• Collaborate tirelessly with data science and other cross functional teams to improve automation and PPC bidding amongst other things.  

• Audit PPC accounts to find gaps and opportunities for continuous improvement. 

• Ensure optimal allocation of resources and PPC budget to ensure outcomes that deliver against three-year plan goals.  

• Optimize key user journeys & touchpoints for both new customer acquisition and retention.  

• Ensure the continuous improvement of tools and processes for performance monitoring, alerting, forecasting, and budget control.  

• Own and develop key partnerships with third parties (Google & Microsoft).  

• Line managing one PPC Executive, responsible for delivering growth of all customer types across multiple markets. 

• Proven PPC experience, with a heavy emphasis on B2C/D2C marketing expertise and leadership, ideally in scale-ups with high growth trajectories.  

• Deep knowledge in the development and implementation of data to drive conversion, LTV and ROAS improvements.  

• Track record of designing and owning an end to end PPC strategy, working hand in hand with Martech, Data Science and Product teams to ensure success. 

• Experience in digital ecosystems e.g., DSPs, DMPs, third-party data providers; as well as driving and measuring performance e.g., lookalike models, last-click vs multi-touch attribution models. 

• Stay up to date to the PPC industry changes and tactics 

• Previous experience designing and implementing A/B and multivariate tests.  

• Experience presenting to C Level leaders, as well as internal and external audiences.  

• Experience in developing scripts is welcome 

• Proficiency in Italian, Spanish or French is also welcome.

Why should you jump on board? 

We want our people to stretch their minds, abilities, and share their knowledge. Each year we hold The Trainline Tech Summit, which provides Trainliners with an opportunity to stand up and share their story, learnings, or new skills with their colleagues in a safe environment. 

We've always paid special attention to flexible working as we value a strong work/life balance. The pandemic has taught us that a balance between remote working and being in a collaborative office environment leads to productive teams. 

Our Values 

• Think Big - We're building the future of rail 

• Own It - We care about every customer, partner and journey 

• Do Good - We make a positive impact 

• Travel Together - We're one team 

Interested in finding out more about what it's like to work at Trainline? Why not check out what our employees say about us on Glassdoor? You can also find out more information by following us on LinkedIn or our 'Life at Trainline' Instagram account.