Senior Mobile Marketing Manager
- Office: London
Great journeys start with Trainline
We are champions of rail, inspired to build a greener, more sustainable future of travel. Our purpose is our momentum. It makes us feel good, because we know we’re doing good. As we lead the way to a greener future, we do it together. We’re all about connections: with each other, with our customers and with the world. Just as our platform brings the world together, it’s our ambition that connects us. We motivate each other to go beyond our limits, to experiment, fail and to always grow.
With over 110 million visits every month to our platform and £4.3billion in net ticket sales, we're always innovating and making moves towards our final destination — a world where travel is as simple, seamless, and affordable as it should be.
And we couldn't do any of it without our incredible people driving us forward. Today, we're a FTSE 250 company that's proudly home to more than 1000 Trainliners from 60+ nationalities across offices in London, Paris, Barcelona, Milan, Edinburgh, Berlin, Madrid and Brussels. It's this diversity that energises us and makes us stronger, helping us to achieve amazing things.
With our sights firmly set on European growth, there is no better time to jump on board this high-speed train and be part of our continued success.
We’re looking for a passionate mobile marketer who has proven experience delivering best-in-class campaigns. You thrive in a forward thinking and collaborative environment, where your commercial outlook enables you to continually identify opportunities to scale app user acquisition.
The ideal candidate will be proactive and inquisitive, with a good balance of analytical and creative skills. They will know what motivates customers to choose Trainline and will make informed decisions based on data. The ideal candidate is organised, with high standards and attention to detail, they will need to be able to follow and develop new processes.
The Senior Mobile Marketing Manager will be responsible and accountable for the performance of app user acquisition across several key markets. Working with internal teams, including cross-functional missions & the creative studio, is critical to the success of this role.
Responsible and accountable for budget management and optimisation towards commercial targets for paid app acquisition channels in multiple European markets.
Work in close collaboration with other marketing channels, as well as legal, product and analytics teams.
Manage collaboration and ideate on creative testing opportunities with the internal creative studio to deliver world-class performance marketing creative.
Build and prioritise a backlog filled with hypotheses on how to scale and improve cost-efficiency for key app acquisition channels including Google App Campaigns, Meta, Snapchat and TikTok.
Regularly communicate updates to stakeholders across Growth, Performance Marketing and Finance.
Stay abreast of industry updates, escalating key developments.
Required Skills & Experience
Excellent understanding of mobile user acquisition partners including Google App Campaigns, Snapchat, Meta, TikTok and Apple Search Ads.
Good awareness and technical understanding of recent developments in mobile measurement, including SKAdNetwork and the Android Privacy Sandbox.
Good understanding of key performance metrics including cohort-based metrics like LTV and ROAS.
Strong knowledge of mobile attribution and experience using at least one mobile measurement partner (Appsflyer, Singular, Branch, Adjust, Kochava).
Experience building automated reports with data analytics tools such as Looker or Tableau.
Experience managing and coaching direct reports.
Bonus Skills & Experience
Fluency in French, Italian or Spanish
Experience running incrementality tests.
Experience using SQL.
Experience developing creative processes.
Please don’t stop here if you don’t tick all of the above, we would still love you to submit your interest. We are very passionate about understanding the value add you could bring to the role and team.
Why should you jump on board?
We want our people to stretch their minds, abilities, and share their knowledge. Each year we hold The Trainline Tech Summit, which provides Trainliners with an opportunity to stand up and share their story, learnings, or new skills with their colleagues in a safe environment.
We've always paid special attention to flexible working as we value a strong work/life balance. The pandemic has taught us that a balance between remote working and being in a collaborative office environment leads to productive teams.
Think Big - We're building the future of rail
Own It - We care about every customer, partner and journey
Do Good - We make a positive impact
Travel Together - We're one team
Interested in finding out more about what it's like to work at Trainline? Why not check out what our employees say about us on Glassdoor? You can also find out more information by following us on LinkedIn or our 'Life at Trainline' Instagram account.