Our Mission

Trainline is the leading independent rail and coach travel platform selling rail and coach tickets to millions of travellers worldwide.  Via our highly rated website and mobile app, people can seamlessly search, book and manage their journeys all in one place. We bring together millions of routes, fares and journey times from 270+ rail and coach carriers across 45 countries. We offer our customers the best price for their journey and smart, real time travel information on the go. Our aim is to make rail and coach travel easier and more accessible, encouraging people to make more environmentally sustainable travel choices.

A truly data-driven organisation, Trainline relies on data at all levels of the organisation, so maintaining a high quality of data is paramount to continue our growth. Having undergone a transformation of our web analytics setup in 2019, building a clean foundation from the ground-up, we seek an experienced Senior Analytics Implementation Specialist to manage our suite of tags across our entire estate and drive the development of our product and marketing analytics. The Senior Analytics Implementation Specialist will work with the marketing and product teams to deliver end-to-end tagging; from gathering requirements, managing schemas, implementing tags and testing to ensure data capture is accurate and third parties tools are populating properly. You'll be working with the marketing and product teams to ensure their data needs are met and that they are effectively leveraging our data layer. You’ll be joining an existing team but also be taking a proactive role and owning some of our ongoing projects like the development of GA4 and GTM Server Side across App and Web.  

What will you be working on? 🤔 

• Marketing tagging & tracking across the digital ecosystem, including desktop, mobile and app platforms via GTM. 
• Monitor and optimise the performance of tags and use of cookies. 
• Keep us up to date with industry developments and best practice marketing tag implementation techniques. 
• Monitor and optimise tags for site performance. 
• Monitor data and tag quality and proactively investigate issues and discrepancies. 
• Maintain documentation of tagging standards 
• Update and maintain data layer schemas  
• Create tracking specification documentation for implementation by our development team 
• Leading on several core projects such as GA4 and GTM Server Side 

We would love to hear from you if you have... 🔍 

• Detailed experience with Google Analytics and Google Tag Manager
• An understanding of the complete Google Marketing Platform stack
• Implemented marketing tags and pixels for various providers
• An understanding of how analytics generated audiences can drive marketing effectiveness
• Active experience with GA4 and Firebase 
• Worked in fast-paced, agile teams
• An ability to liaise with commercial and technical stakeholders
• Have at least a basic knowledge of JavaScript and JSON 
• Have a working knowledge of SQL 

But why should you join?

You will be working in a high performing and collaborative multi-cultural team. We have over 42 nationalities across our 5 offices in London, Paris, Edinburgh, Barcelona and Milan who work closely together. 

We want our people to stretch their minds, abilities, and share their knowledge. Each year we hold The Trainline Tech Summit, which provides Trainliners with an opportunity to stand up and share their story, learnings, or new skills with their colleagues in a safe environment.

We've always paid special attention to flexible working as we value a strong work/life balance. The pandemic has taught us that a balance between remote working and being in a collaborative office environment leads to productive teams.

Our Values

Think Big

• Ambition: we’re confident, bold and always set the bar high.
• Innovation: we strive to be curious, explore all possibilities and try new things.
• Growth mindset: we stretch ourselves, fail fast & learn and thrive on change.

Own It

• Customer-first: we understand our customers at every level.
• Results-focused: we take accountability, move fast & deliver and focus on what matters.
• Data-driven: we use the power of data and analytics to make informed decisions.

Do Good

• Purpose-led: we champion rail and drive greener, more sustainable habits.
• Simplicity: we solve problems, deliver simple solutions and make things better.
• Integrity: we do the right thing, and pride ourselves on being transparent and respectful.

Travel Together

• Collaboration: we think global, build deep connections and have each other’s backs.
• Inclusion: we listen, seek out alternatives and value differences.
• Positivity: we bring good vibes, celebrate successes and have fun.

We value open expression at Trainline, we believe it’s the diversity of experience, backgrounds and perspectives of our employees that makes us who we are. We encourage everybody to play a part in changing the way people travel across the world.