General Manager, Global Inbound Markets

  • Full-time
  • Office: London

Company Description

Trainline is one of Europe’s leading tech companies with a mission to make train travel as seamless as possible to allow travellers to make greener travel choices. We’re proud to be Europe’s leading independent train and coach platform. Today, we work with more than 270 rail and coach companies to offer our customers travel to thousands of destinations in and across 45 countries in Europe and beyond. That’s more than £4.3 billion in ticket sales annually, and over 90 million visits to our apps and websites each month. In another major milestone, Trainline listed on the London Stock Exchange in June 2019 and is now part of the FTSE 250.

Our culture is central to our success. We’re driven to sustain our phenomenal growth from recent years, and this means we’re always working closely and collaboratively to turn our ideas into reality. It’s this sense of pace, innovating and improving pretty much everything we do, that makes Trainline so exciting and unique - we truly believe our work has a genuine impact and will change travel for the better.

Job Description

As General Manager - Global Inbound Markets, you will be responsible for the overall commercial performance of customers who live outside our domestic European markets (in particular the US and Asia), delivering top-line net ticket sales growth and ultimately revenue. Reporting to the Chief Commercial Officer, you’ll lead a cross-functional ‘country operating team’ made up of dedicated Marketing, Product, Tech, Supply and Data people to develop a differentiated commercial strategy and go-to-market plans as well as working with all marketing channels to build our brand.

Customers travelling into UK and Europe are increasing their rail usage and prioritising greener travel choices. Today, we have a unique opportunity to develop our market position as the ‘aggregator of choice’, building on the hyper-growth we saw in revenue last year. Global travellers coming inbound to Europe are one of our strongest growth markets, and it will be your responsibility to set clear strategy and ensure OKRs are exceeded, further developing our market engagement and reputation, and helping realise our immense potential.

Your key responsibilities include:

  • Defining the Global Inbound Markets strategy to maximise product market fit: at the heart of our growth lies a differentiated strategy, based on clear insight from both customer research and quantitative data as well as market intel. You’ll continually refine and adapt the existing strategy to ensure it is fit for purpose whilst working with Finance and Marketing to agree budgets for top line sales and marketing spend that optimises our chance at delivering success. This will include both optimising and accelerating existing markets, and new market expansion
  • Maintaining the Global Inbound Markets go-to-market plan to prioritise and drive marketing activities: with the help of a dedicated team, you’ll create and execute a holistic marketing plan for the whole global inbound travel opportunity, including all marketing activities as well as key internal drivers such as product launches and new supply opportunities. You will aim to build the Trainline brand utilising all available marketing levers, and ensure an on-going, prioritised plan around all communications to our customer
  • Having an in-depth understanding of Trainline performance and opportunities: through a mix of extensive reporting and smart analytics, you will understand Trainline’s revenue performance at a granular level of detail, surfacing important trends and insights on a regular basis and communicating these to Exec and Board level. Leading the country operating team, you’ll engage and excite the wider office around the company strategy and day-to-day performance empowering quick decision making to take advantage of local market opportunities

This is a truly career defining role for someone passionate about leading a scaling, FTSE250 business through hyper growth with capability to significantly impact P&L, defining and executing strategies, and leveraging data-led expertise. This is your opportunity to play a key part in disrupting and defining a product that is changing the way we travel by inspiring millions people to make more environmentally sustainable travel choices every day.

Qualifications

We’re looking for creative big thinkers with small egos to achieve our ambitious plans. You might be a smart, data-driven, commercially-minded general manager looking for the next step in a business with meaningful growth and purpose, or a hipo on a commercial fast track with an MBA or strong consulting background – either way, we’ll support you in growing and developing your career to the highest level. With outstanding communication and stakeholder management skills, you’ll bring a strong strategic and analytical toolkit and good product sensibilities. You’ll have worked at pace in an entrepreneurial culture, and have built market-leading teams ideally within an international, consumer-facing, digital or multichannel business.

Key attributes should include:

  • Proven experience delivering revenue targets in a fast-growing business, preferably within B2C eCommerce
  • A ‘general management’ type understanding of all levers driving business performance, in particular online and offline marketing and product development
  • Excellent analytical skills with the ability to make sense of multiple sets of self-service data, as well as the ability to direct analysts for in-depth follow-ups
  • The ability to synthesise multiple sources of information into a clear and compelling ‘story’ focusing on what is most important
  • Strong leadership experience with an ability to influence across a business to C level as well as inspire people and creates high performing teams
  • Excellent relationship skills both inside and outside an organisation, including with colleagues in different countries
  • Excellent written and verbal communication skills in English - exposure to US and/or Asia a plus
  • Ideally, a combination of MBA and/or consulting experience alongside time in industry

Additional Information

We value open expression at Trainline, we believe it’s the diversity of experience, backgrounds and perspectives of our employees that makes us who we are. We encourage everybody to play a part in changing the way people travel across the world.

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