App Marketing Manager

  • Full-time
  • Office: London

Company Description

We are champions of rail, inspired to build a greener, more sustainable future of travel. Our purpose is our momentum. It makes us feel good because we know we’re doing good. As we lead the way to a greener future, we do it together. We’re all about connections - with each other, with our customers and with the world. Just as our platform brings the world together, it’s our ambition that connects us. We motivate each other to go beyond our limits, to experiment, to fail and to always grow.

With over 110 million visits every month to our platform and £4.3 billion in net ticket sales, we're always innovating and making moves towards our final destination — a world where travel is as simple, seamless, and affordable as it should be.

And we couldn't do any of it without our incredible people driving us forward. Today, we're a FTSE 250 company that's proudly home to more than 1000 Trainliners from over 60 nationalities across offices in London, Paris, Barcelona, Milan, Edinburgh, Berlin, Madrid and Brussels. It's this diversity that energises us and makes us stronger, helping us to achieve amazing things.

With our sights firmly set on further European growth, there is no better time to jump on board this high-speed train and be part of our continued success.

Great journeys start with Trainline.

Job Description

We’re looking for an App Marketing Manager to own Trainline's app store marketing strategy. Your time will be spent working to deliver the app store optimisation (ASO) strategy across multiple markets. You will also be responsible for managing Apple Search Ads campaigns. For the right candidate there will also be an opportunity to work with other paid user acquisition channels.  
You will need to be both highly analytical and creative for this role. You must be able to create a roadmap and generate new hypotheses for creative testing, along with analysing and reporting on results to the rest of the business. You will need to have a strong understanding of A/B testing and how to design creative tests that lead to actionable outcomes.  

You will have experience in developing ASO strategies, a strong knowledge of app store algorithms and experience working with App Store Connect and the Google Play Console. You will have worked with Apple Search Ads campaigns and be comfortable using mobile measurement partners to pull insights from the attribution data. 

As an ASO enthusiast, you will always be looking for the next big opportunity by keeping up-to-date with Apple and Google’s updates and best practices. 

Responsibilities: - 

Develop best in class ASO strategies across the iOS App Store, Google Play Store and Huawei App Gallery 

Manage and effectively optimise global Apple Search Ads campaigns

Create and maintain a testing roadmap to improve conversion rates across key markets 

Research, monitor and report on keyword performance across key markets 

Work closely with brand and product teams to support full funnel campaigns and stay up-to-date on new product features we can promote 

Establish country specific strategies to improve discoverability and conversion rates in the app stores 

Become the point of contact in the business for ASO & Apple Search Ads 

Own the strategy for Custom Product Pages, Custom Store Listings, In-App Events, Store Listing Experiments & Product Page Optimisation  


At least 2 years app marketing experience working with app store optimisation, as well as hands-on experience managing Apple Search Ads campaign. Familiarity with Apple Search Ads automation tools is a bonus  

The ideal candidate will have worked with mobile measurement partners such as Adjust, Kochava, Branch, Appsflyer, etc 

Strong knowledge of App Store algorithms, best practices and strategies for growing apps organically across multiple geos 

Experience working with App Store Connect and Google Play Console 

Experience working with ASO tools e.g. AppTweak. Mobile Action, Sensortower, (App Annie) 


Additional Information

Why should you jump on board?

We pay special attention to learning and development and organise quarterly company learning days as well as offering a learning budget that can be put towards resources of your choice. We will cover the costs of your professional subscriptions and give you access to our very own learning platform.

At Trainline, we care about the wellness of our employees. We host puppy therapy sessions, in-office yoga and run Mental Health First Aider training courses as well as having an Employee Assistance Program as one of our many company benefits.

We regularly throw fun social events such pub quizzes, karaoke nights and our large-scale Summer and Winter Festivals every year. Additionally, we love hosting meetups in our amazing event spaces and having the opportunity to support internal and external community groups.

We also hold companywide hackathons and our annual Trainline Tech Summit, which provides Trainliners with an opportunity to stand up and share their story, learnings, or new skills with their colleagues in a safe environment.

Our flexi-first approach

We believe in the importance of a healthy work-life balance and the value of a flexible workforce. Our flexi-first approach outlines our commitment to a hybrid way of working and our expectations of Trainliners. A key part of what makes Trainline special is our people and the value we get from the buzz and energy of our workplaces, and that’s why we’re proud to offer the best of both worlds. In practice this means in–office attendance at least 40% of the time over a 12-week period for all Trainliners. These in-office days are typically team led to help us connect, collaborate and create together.

Our Values 

  • Think Big - We're building the future of rail 
  • Own It - We care about every customer, partner and journey 
  • Do Good - We make a positive impact 
  • Travel Together - We're one team 

Interested in finding out more about what it's like to work at Trainline? Why not check out what our employees say about us on Glassdoor? You can also find out more information by following us on LinkedIn or our 'Life at Trainline' Instagram account.  

We value open expression at Trainline, we believe it’s the diversity of experience, backgrounds and perspectives of our employees that makes us who we are. We encourage everybody to play a part in changing the way people travel across the world. 

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