Trainline is an innovative, tech business with a mission to bring together the world’s rail, coach and other travel services into one simple experience. We aim to make travel easier and more accessible, encouraging people to make more environmentally sustainable travel choices. We’re hugely proud to be the world’s leading independent rail and coach travel platform and rank among the highest-rated travel and ticketing apps globally. Today, we offer our customers travel to thousands of destinations in and across 45 countries in Europe and beyond. That’s more than £3.7 billion in ticket sales annually, and over 90 million visits to our apps and websites each month. In another major milestone, Trainline listed on the London Stock Exchange in June 2019 and is now part of the FTSE 250.

Our culture is central to our success. We’re driven to sustain our phenomenal growth from recent years, and this means we’re always working closely and collaboratively to turn our ideas into reality. It’s this sense of pace, innovating and improving pretty much everything we do, that makes Trainline so exciting and unique - we truly believe our work has a genuine impact and will change travel for the better.

The Head of Marketing GTM at Trainline is responsible for the go-to-market strategy and the process for delivering amazing, customer-focused, and consistent marketing campaigns, product launches and against specific market segments. This will require working as a trusted partner of the Country Manager, while also working across the multiple functions required to bring a product and marketing campaign to market. This role is instrumental in executing the commercial strategy into the local markets within the UK and Europe, to drive top-line growth in the short, medium, and long term.  

Responsibilities: -

• Own and drive the GTM process for the market and ladder-up to the overall Quarterly GTM process for Trainline 

• You will own strategic projects including strategic partnerships, promotional campaigns, comarketing plans

• Clarify quarterly priorities (including scoping) and core customer propositions to set direction as owners of the GTM brief 

• Collate, distil & cascade all relevant information about customer, markets and priorities which support the brief’s objectives and strategies  

• Build GTM plans that align cross-functional activity (across organisation and across agencies)   

• Setup OKRs with the teams to track performance over the quarter, ensuring relevant, trackable KPIs are established whilst owning the cadence to check performance 

• Understand the market you operate in, from customer segmentation, competitor insights and emerging opportunities with supply 

• A strong marketeer who can also program manage in a fast-paced B2C context. Likely has worked in a GTM-like role before 

• Detail and process-oriented with a strong sense for customer, and a bias for action  

• Able to work across a multitude of functions and adapt style to achieve the outcome 

• Ability to challenge and persuade cross-functional audiences to act - from peers around the org to senior executives 

• Able to synthesise rapidly and present the GTM plan to a senior audience, surface trade-offs, with radical candour to get to an answer 

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