Data Analyst – Subscription Analytics

  • Full-time

Company Description

Torstar Corporation is a broadly-based media company. Its businesses include the Toronto Star, Canada’s largest daily newspaper, six regional daily newspapers in Ontario including The Hamilton Spectator, and more than 70 weekly community newspapers in Ontario; flyer distribution services; and digital properties including thestar.com (with local editions in Toronto, Vancouver, Calgary, Edmonton, Winnipeg, Ottawa and Halifax), wheels.ca, toronto.com, save.ca, a number of regional online sites. Torstar also holds a majority interest in VerticalScope, a North American vertically-focused digital media company.

The Toronto Star is Canada’s largest daily newspaper and is read in print and across desktop, mobile and tablet platforms by more than 6 million readers every week. Online, thestar.com is one of the most-visited newspaper websites in Canada.

Our Commitment To Diversity
We strive to be a leader in building and cultivating an employee community framed around fairness, support and opportunity. We believe that what makes us different, makes a difference. And as a team, the diversity of our backgrounds, interests and experiences is what enriches our work, and our workplaces. We welcome all, and we strive for an inclusive culture that allows individual growth and shared success.

Job Description

Your key goal is to support the Digital and Marketing teams through insights and analysis, focused on the 360 view of a customer. Responsible for delivering exceptional data products that lead to subscription growth and optimal customer experiences. You possess a hybrid skillset of strong analytical depth coupled with business acumen and can leverage your skills to deliver accurate reporting, scorecards, analysis and recommendations to various business units. You will help drive a data-first culture across the organization. This position reports to the Director, Data Science.

Responsibilities

  • Build and maintain key operational KPI executive dashboards, scorecards, and reports
  • Conduct various digital subscription, newsroom, and digital advertising analytics
  • Leverage the data gathered to better understand how customers find content, where they consume it, how to further optimize that experience, and drive them down the subscription funnel
  • Work closely with cross functional teams such as the data engineering team and business teams to ensure that data required by stakeholders is collected and reported effectively in order to help drive successful business outcomes
  • Understand each stakeholders’ products, KPIs, goals and challenges to bring data informed recommendations and analysis for testing offers, segmentations and marketing experiments
  • Prepare and present presentations to senior leaders in a non-technical way, have a high attention to detail in double checking data for accuracy, and produce detailed documentation

Qualifications

  • Basic knowledge of web analytics and analytics setup/configuration and experience with Adobe Analytics (Omniture), Google Analytics, Parse.ly, etc.
  • Advanced experience in creating visualizations through tools such as Tableau, Cognos, Power BI ,  and/or Mode Analytics
  • Technical Skills - experience with SQL, Excel, Python, R, relational databases, data warehouses
  • Experience with data-management systems, working with large data-sets and creating reporting surrounding the data
  • Knowledge of advanced analytics tools such as Data Robot, Rapid Miner, etc. preferred
  • Excellent written and verbal communication skills; ability to relay technical concepts to non-technical audiences and explain analytics with context.
  • Excellent attention to detail and ability to organize and prioritize
  • Highly motivated independent worker

Additional Information

AODA
Torstar is committed to providing an inclusive and barrier-free recruitment process ensuring equal access to employment opportunities for candidates, including persons with disabilities. In compliance with Accessibility for Ontarians with Disabilities Act and Ontario Human Rights Code we will endeavour to provide accommodation to persons with disabilities in the recruitment process upon request. If you are selected for an interview and you require accommodation due to a disability during the recruitment process, please notify the hiring manager upon scheduling the interview of your requirements.

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