Torstar Corporation is a broadly-based media company. Its businesses include the Toronto Star, Canada’s largest daily newspaper, six regional daily newspapers in Ontario including The Hamilton Spectator, and more than 70 weekly community newspapers in Ontario; flyer distribution services; and digital properties including thestar.com (with local editions in Toronto, Vancouver, Calgary, Edmonton, Winnipeg, Ottawa and Halifax), wheels.ca, toronto.com, save.ca, a number of regional online sites. Torstar also holds a majority interest in VerticalScope, a North American vertically-focused digital media company.

The Toronto Star is Canada’s largest daily newspaper and is read in print and across desktop, mobile and tablet platforms by more than 6 million readers every week. Online, thestar.com is one of the most-visited newspaper websites in Canada.

Our Commitment To Diversity
We strive to be a leader in building and cultivating an employee community framed around fairness, support and opportunity. We believe that what makes us different, makes a difference. And as a team, the diversity of our backgrounds, interests and experiences is what enriches our work, and our workplaces. We welcome all, and we strive for an inclusive culture that allows individual growth and shared success.

The Senior Marketing Manager of B2B marketing will report to the Vice President of Marketing for Torstar and will be responsible for lead generation and nurturing for our advertiser client base. As such, you will work closely with the small business sales leadership while reporting to the head of marketing as the decision maker.

You will be responsible for developing marketing lifecycle programs with the objective of retaining and growing new client revenue.

As a Member Of Our Team You Will

• Develop marketing campaigns that will drive awareness of Torstar’s brands and products
• Promote our value proposition in marketing messages and campaigns to nurture existing clients and generate new leads
• Promote new advertising products, self service capabilities or new features and functionalities aligned with sales and business objectives
• Support the production of  content to drive engagement among our client base
• Own and optimize our B2B website, ensuring content is up to date and relevant.  Design and launch product enhancements and ensure the website service levels are achieved
• Onboard new clients over their first 30 days to ensure they are satisfied that they made the right decision to partner with Torstar
• Build trigger-based programs across a client’s lifecycle, including but not limited to winning back inactive clients and changes in frequency of spend or use of different products
• Build processes and business cases to use the most appropriate mix of channels such as email, inbound sales and/or outbound telemarketing
• Use data analytics along with test and learn strategies when using paid media to provide strong return on investment (i.e. LinkedIn)
• Participate in building budgets and forecasts for revenue and operating expenses related to this role
• Leverage functionality within Salesforce to effectively and efficiently target clients based on industry vertical, geography, demographics, spend levels, etc

Why You Will Be Successful

• Using Salesforce for B2B direct and digital marketing
• Familiar with the client database of sf.com
• Building Email campaigns including design and CASL compliance rules
• Supporting sales who will be building a new Inbound and Outbound telemarketing program, including business case, vendor selection process, compensation and CASL compliance
• Content marketing

Why You Will Love Working Here

• The opportunity to be part of a company at the cutting edge of the digital media industry; you’ll never get bored in our fast-paced, constantly evolving and challenging environment
• We recognize that you have a life outside of work and we offer you real work/life balance
• We’ve got your health in mind; you’ll get a comprehensive benefits package (Extended Health Care, Dental, etc.) including a minimum of 3 weeks’ vacation

…And let’s not forget the AWESOME PEOPLE!

AODA
Torstar is committed to providing an inclusive and barrier-free recruitment process ensuring equal access to employment opportunities for candidates, including persons with disabilities. In compliance with Accessibility for Ontarians with Disabilities Act and Ontario Human Rights Code we will endeavour to provide accommodation to persons with disabilities in the recruitment process upon request. If you are selected for an interview and you require accommodation due to a disability during the recruitment process, please notify the hiring manager upon scheduling the interview of your requirements.