At Star Metroland Media, we represent a suite of Canadian-owned online and offline advertising products and over 80 trusted news brands.

More than that, we are where millions of Canadians, across the country, come to read and engage with the local and national stories and opinions that shape their lives. These rich and vibrant communities are hugely valuable to advertisers too.

Our unparalleled 1st party data means we know how to reach real people, with over a thousand audience segments around the country.  That means you can connect with the audiences you want to, in environments they trust, in a way that will have the greatest impact to your marketing goals.

As an Agency Lead at Star Metroland Media (a division of Torstar), you will achieve sales targets through solution-based client recommendations including direct or programmatic digital advertising along with our offline product suite by developing new accounts and growing an existing sales territory. You will have a broad sales skill set, a strong understanding of marketing and media strategy.  Experience in programmatic ad sales is an asset along with history of providing recommendations that deliver on client objectives.  You must excel at building strong relationships and establishing clear lines of communication with clients, partners, sales support teams, and internal stakeholders. As a highly motivated, collaborative self-starter, you have a proven ability to engage and influence decision makers by driving agency partner discussions forward.

  What you will do:

• Prospect and cultivate new business opportunities as well as grow accounts through existing relationships, cold-calling, and networking at Toronto based agencies.
• Work strategically to manage client direct relationships and agency relationships within assigned territory to identify and secure new digital and programmatic opportunities
• Be a trusted and curious advisor with a passion for your client’s success. 
• Manage and maintain a sales pipeline, forecasting and delivery on revenue targets
• Demonstrate a proactive and a disciplined approach to a deliver on monthly goals.
• Act as a digital ambassador across Star Metroland Media. Fluent in the data and tech opportunities, trends with a keen interest in performance and attribution.
• Represent our company with pride in conferences, seminars and committees.

Who you are:

• A curious, lifelong learner
• Experienced in digital media sales with a deep understanding of large agency teams and structure.
• An effective communicator with ease articulating bespoke recommendations that deliver on a client’s objectives
• Educated in digital advertising, including programmatic, with the ability to convey that knowledge in a compelling and understandable manner
• A creative problem solver with the ability to communicate creative ideas and dynamic solutions with passion.
• Proactive and engaged in programmatic campaign management, experienced with DSPs and exchange-based media buying
• A collaborative team member, comfortable working with cross-functional teams to develop integrated sales solutions.
• Familiar with CRM platforms and other tools to record, track and plan and forecast sales activity.
• Passionate about data, targeting capabilities, attribution
• Strong understanding of the media landscape and the opportunities within Audio, Video, Social, Search, Mobile, Native, Content, Email as well innovation in Print.
• Knowledgeable in Ad Serving Systems and familiarity with Google Ads Manager

Proficient in Microsoft Office applications (Word, Excel, PowerPoint, Outlook).

This role is represented by Unifor Local 87-M.

Diversity & Inclusion
Torstar Group of Companies is an equal opportunity employer committed to diversity and inclusion. Torstar is committed to ensuring employment opportunity to qualified applicants without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, marital status, family status or disability or any other factor protected by law.

AODA
Torstar Group of Companies is committed to providing an inclusive and barrier-free recruitment process ensuring equal access to employment opportunities for candidates, including persons with disabilities. In compliance with Accessibility for Ontarians with Disabilities Act and Ontario Human Rights Code we will endeavour to provide accommodation to persons with disabilities in the recruitment process upon request. If you are selected for an interview and you require accommodation due to a disability during the recruitment process, please notify the hiring manager upon scheduling the interview of your requirements.

COVID-19
Torstar Corporation remains committed to its employees and to providing a safe workplace. As of November 30, 2021, candidates for employment are required to be fully vaccinated against COVID-19 and successful candidates must agree to obtain any additional vaccinations or booster dose(s) that may be required. Proof of such vaccination will be required. We will make accommodation for qualifying medical or religious exemptions.