Media Strategist

  • Full-time

Company Description

Torstar Corporation is a broadly based, progressive media organization with a long, proud history in newspapers and a passion for capitalizing on the dynamic world of digital and mobile media. Torstar is energized by a deep customer-centric obsession, continued journalistic excellence, advanced data-driven competency and a culture that is selfless, focused, agile and collaborative 

Job Description

As a member of the Strategic Solutions (SS) team, you will play a key role in positioning SMM to compete effectively in the marketplace and in furthering the Pre-Sales mandate to continuously improve our Pre-Sales approach.
Partnering with our sales team, you will create strategic sales solutions and new revenue
opportunities for established mid and large-sized clients. Partnering with our editorial teams, you will develop new client revenue opportunities.
You will be part of a team responsible for select verticals and you will respond to proposal requests and develop proactive strategies and recommendations for mid and large clients within these verticals. Your team lead will oversee assignments and priorities and will provide guidance and coaching on a day-to-day basis.

General Responsibilities:

  • Work collaboratively with all Sales, Sales Support, Data, Marketing & Editorial teams to develop proposals that deliver on client KPIs and contribute towards achieving SMM revenue target
  • Attend client meetings (as necessary) with sales team members to better understand customer needs
  • Lead brainstorms for creative solutions to client proposals and assigned vertical strategies
  • Proactively develop new opportunities to gain new revenue streams
  • Collaborate with Sales to ensure a smooth hand-off of sold campaigns to the Post-Sale team and maintain knowledge of campaign performance in order to assist with renewal conversations
  • Remain up-to-date with all new Torstar product developments in commercial and editorial products
  • Stay current with innovations in the media industry and share with relevant internal stakeholders
  • Media Planning Experience is a MUST

Qualifications

  • Is driven to succeed
  • Is a team player
  • Delivers superior service
  • Builds and maintains relationships
  • Is an effective communicator, oral and written
  • Demonstrates accountability
  • Is a creative problem solver
  • Technically savvy

Additional Information

Diversity & Inclusion
Torstar Group of Companies is an equal opportunity employer committed to diversity and inclusion. Torstar is committed to ensuring employment opportunity to qualified applicants without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, marital status, family status or disability or any other factor protected by law.

AODA
Torstar Group of Companies is committed to providing an inclusive and barrier-free recruitment process ensuring equal access to employment opportunities for candidates, including persons with disabilities. In compliance with Accessibility for Ontarians with Disabilities Act and Ontario Human Rights Code we will endeavour to provide accommodation to persons with disabilities in the recruitment process upon request. If you are selected for an interview and you require accommodation due to a disability during the recruitment process, please notify the hiring manager upon scheduling the interview of your requirements.

COVID-19
Torstar Corporation remains committed to its employees and to providing a safe workplace.  As of December 31, 2021,  candidates for employment are required to be fully vaccinated against COVID-19 and successful candidates must agree to obtain any additional vaccinations or booster dose(s) that may be required. Proof of such vaccination will be required.   We will make accommodation for qualifying medical or religious exemptions.

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