Torstar Corporation is a broadly-based media company. Its businesses include the Toronto Star, Canada’s largest daily newspaper, six regional daily newspapers in Ontario including The Hamilton Spectator, and more than 70 weekly community newspapers in Ontario; flyer distribution services; and digital properties including thestar.com, wheels.ca, toronto.com, save.ca, a number of regional online sites and eyeReturn Marketing. Torstar also holds a majority interest in VerticalScope, a North American vertically-focused digital media company.

Torstar is looking for a self-starter who thrives in a fast-paced work environment and wants to grow within a tech-focused marketing team. The affiliate team is responsible for acquiring and marketing to our high-value customers through various marketing channels (on-network, email, push notification, in-app messaging, and direct mail). 

As Lead Marketing Specialist, you will manage daily operations for Torstar across all product verticals. You will play a key role in ensuring all marketing communications adhere to best practices and deliver on acquisition targets. Ensuring all required partners are aligned on promotional offers at any given point in time. Our company is agile and values high levels of autonomy, cross-functional collaboration, and a data-driven approach. If this sounds good to you, we hope you’ll join us.

WHAT YOU’LL DO AS Affiliate Marketing Lead:

• Setup and manage the performance of marketing campaigns across Torstar Network and contribute alongside the marketing operations, business development, paid and CRM teams to formulate ideas for driving new user acquisition
• Identify new and compelling affiliate opportunities across the sports media and gaming space, and manage the company’s existing affiliate relationships
• Support go-to-market strategy for new verticals and key sports moments throughout the year.
• Ensure there is alignment between CRM, Promos, and VIP on the monthly promotional calendar across all verticals
• Work cross-functionally with a broad set of Analytics, Product, and Engineering partners to incorporate user preferences, A/B tests, and product enhancements into channel plans.
• Identify and execute A/B tests to draw insights to up-sell users into products, retain high-value users, and grow VIP Spend
• Optimizing continuously for performance improvements and run daily, weekly and monthly reports on affiliate performance: Measure, report, and analyze campaign performance and test results, sharing learnings cross-functionally.
• Ensure fulfillment of all marketing campaigns and that they adhere to channel best practices.
• Work closely with the Marketing Creative team to deliver innovative, best-in-class creative concepts and designs - This looks like working with marketing operations to develop and coordinate promotions for affiliate channels based on performance data
• Write emails, push notifications, SMS, and more aligned to our marketing standards and brand guidelines.
• Ability to think critically, leveraging data to justify your decisions, and articulating thoughts effectively

• 3-5 years of experience in digital, affiliate marketing or relevant marketing experience, preferably in the eCommerce, technology, or gaming industries.
• Experience with mobile channels and attribution, and sports or sports betting affiliate landscape preferred
• Bachelor’s degree in Marketing, Business, Economics, Mathematics, or related field.
• Exceptional analytical skills with the ability to clearly communicate results and define the next steps.
• Well organized and great attention to detail, with the ability to work on multiple projects simultaneously, often under challenging time constraints.
• Be a data-driven and strategic thinker with a deep understanding of the Gaming industry.
• Experience working with affiliate tracking platforms such as CAKE, Income Access, Mexos is a plus
• Knowledge of SQL, Tableau and HTML is a plus.
• A passion for sports with polished copywriting and oral communication skills.
• Willing to work non-standard hours based on the sports calendar; must be passionate and knowledgeable about sports, sports betting and casino business
• Self-starter with ability to organize and prioritize tasks constantly

Diversity & Inclusion
Torstar Group of Companies is an equal opportunity employer committed to diversity and inclusion. Torstar is committed to ensuring employment opportunity to qualified applicants without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, marital status, family status or disability or any other factor protected by law.

AODA
Torstar Group of Companies is committed to providing an inclusive and barrier-free recruitment process ensuring equal access to employment opportunities for candidates, including persons with disabilities. In compliance with Accessibility for Ontarians with Disabilities Act and Ontario Human Rights Code we will endeavour to provide accommodation to persons with disabilities in the recruitment process upon request. If you are selected for an interview and you require accommodation due to a disability during the recruitment process, please notify the hiring manager upon scheduling the interview of your requirements.

COVID-19
Torstar Corporation remains committed to its employees and to providing a safe workplace. As of November 30, 2021, candidates for employment are required to be fully vaccinated against COVID-19 and successful candidates must agree to obtain any additional vaccinations or booster dose(s) that may be required. Proof of such vaccination will be required. We will make accommodation for qualifying medical or religious exemptions.