Torstar Corporation is a broadly-based media company. Its businesses include the Toronto Star, Canada’s largest daily newspaper, six regional daily newspapers in Ontario including The Hamilton Spectator, and more than 70 weekly community newspapers in Ontario; flyer distribution services; and digital properties including thestar.com (with local editions in Toronto, Vancouver, Calgary, Edmonton, Winnipeg, Ottawa and Halifax), wheels.ca, toronto.com, save.ca, a number of regional online sites. Torstar also holds a majority interest in VerticalScope, a North American vertically-focused digital media company.

The Toronto Star is Canada’s largest daily newspaper and is read in print and across desktop, mobile and tablet platforms by more than 6 million readers every week. Online, thestar.com is one of the most-visited newspaper websites in Canada.

What do we do?

We are a customer-centric team that builds Torstar’s digital experiences across the web and app ecosystem. We do this with passion and care greatly about supporting Torstar's aim as a news organization which is to engage in the full and frank dissemination of news and opinion and to do so working within the highest standards of journalistic integrity.

Where are we?

We are all over the world, but this gig is located at our downtown Toronto office in Canada. Currently, the Digital team is working remotely.

• Perform keyword research and competitive analysis
• Understand and implement technical SEO audits and changes
• Execute on-page optimizations
• Implement changes in content management systems (CMS)
• Devise and execute methods to track, report, analyze and improve SEO performance
• Collaborate with other optimization managers (e.g. paid marketing, analytics)
• Collaborate with developers and product teams to implement necessary features and changes
• Constantly develop new SEO tests and strategies
• Present and communicate SEO strategies and projects to clients and/or internal stakeholders
• Serve as the key SEO expert/advocate
• Keep up-to-date with latest SEO trends, strategies and algorithm changes

What do you need to have?

• At least 2+ years of prior experience working in SEO
• Good understanding of SEO best practices
• Passion for SEO and internet marketing
• Ability to create, justify, communicate and implement SEO strategies across teams and external agencies
• Data-driven and analytical mindset
• Attention to detail

Nice to have:

• Experience working with SEO tools (e.g. Google Search Console, Google Analytics, Ahrefs, Screaming Frog, SEMRush)
• Experience and/or understanding of code (e.g. HTML, CSS, JavaScript)
• Experience and/or understanding of other marketing channels (e.g. PPC)
• Experience working with CMSs
• Experience with technical SEO
• Excellent written and verbal communication skills

What are the perks?

• Conveniently located in downtown Toronto
• Friday office socials (now all virtually)
• Free digital subscription to thestar.com while you work with us
• Team events

The opportunity to be part of an exciting company grounded in history while striving to be at the cutting edge of the digital media industry; you'll never get bored in our fast-paced, constantly evolving and challenging environment.

And let’s not forget the AWESOME PEOPLE!

Diversity & Inclusion
Torstar Group of Companies is an equal opportunity employer committed to diversity and inclusion. Torstar is committed to ensuring employment opportunity to qualified applicants without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, marital status, family status or disability or any other factor protected by law.

AODA
Torstar Group of Companies is committed to providing an inclusive and barrier-free recruitment process ensuring equal access to employment opportunities for candidates, including persons with disabilities. In compliance with Accessibility for Ontarians with Disabilities Act and Ontario Human Rights Code we will endeavour to provide accommodation to persons with disabilities in the recruitment process upon request. If you are selected for an interview and you require accommodation due to a disability during the recruitment process, please notify the hiring manager upon scheduling the interview of your requirements.

COVID-19
Torstar Corporation remains committed to its employees and to providing a safe workplace.  As of November 30, 2021,  candidates for employment are required to be fully vaccinated against COVID-19 and successful candidates must agree to obtain any additional vaccinations or booster dose(s) that may be required. Proof of such vaccination will be required.   We will make accommodation for qualifying medical or religious exemptions.