Torstar Corporation is a progressive media organization with a long, proud history in newspapers and a passion for capitalizing on the fluid world of digital and mobile media.  Torstar’s vision for success is driven by a deep customer-centric obsession, continued journalistic excellence, advanced data-driven competency and a culture that is selfless, focused, agile, collaborative and results driven. The successful candidate will be a champion of those priorities while keeping the customer at the heart of all of the creative work that s/he will be doing.

As an Editorial Content Strategist, you are an advisor to newsroom leadership, sharing insights on how to drive new subscriptions and retain existing customers. By analyzing data and sharing your conclusions with newsroom stakeholders, you are the key newsroom conduit for propelling our digital transformation and translating our in-depth first-party data into actionable insights. You draw on your journalism and data/marketing backgrounds to track evolution in audience metrics, develop goals and targets for the Torstar’s sites and social channels, and motivate our newsrooms to remain agile and adaptable. The Editorial Strategist works closely with senior editorial leadership, Marketing, Digital Product, and Data teams to drive change on a functional and cultural level.

Role Objectives:
 

• Gather pieces of first party data from multiple sources, analyze it  and turn the data into actionable insights for all newsroom stakeholders
• Implement and track Key Performance Indicators (KPIs) for multiple editorial teams with content analytics that speak to acquisition, reach, churn, retention, path to subscription, engagement and more
• Work closely with editorial leadership, including senior editors and the editor-in-chief
• Empower senior managers to utilize data to strengthen their decisions on what content to do and not to do
• Stimulate cooperation across multiple Torstar newsrooms, Marketing, Data Analytics, and Digital Product
• Identify barriers to readership and subscriber growth, and develop creative solutions based on data

Technical Skills & Requirements:

• Degree in Journalism, Marketing, Data Science or equivalent
• Deep understanding of digital analytics platforms and ability to derive insights from data
• Advanced working knowledge of Microsoft Excel, Adobe Analytics, Parse.ly, Tableau, and Google Analytics
• Experience with content monetization and content analytics
• Insight and appreciation for journalism: leverage news judgment alongside audience and subscription data to uphold the Star’s editorial values
• Business Analytics: ability to use quantitative methods to analyze data and recommend content, scheduling of stories, and creative solutions
• Firm grasp of emerging digital tools, trends, and channels
• Diplomacy and well developed interpersonal skills, with the ability and desire to work collaboratively with others
• Demonstrated commitment to the Toronto Star’s editorial standards

Diversity & Inclusion
Torstar Group of Companies is an equal opportunity employer committed to diversity and inclusion. Torstar is committed to ensuring employment opportunity to qualified applicants without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, marital status, family status or disability or any other factor protected by law.

AODA
Torstar Group of Companies is committed to providing an inclusive and barrier-free recruitment process ensuring equal access to employment opportunities for candidates, including persons with disabilities. In compliance with Accessibility for Ontarians with Disabilities Act and Ontario Human Rights Code we will endeavour to provide accommodation to persons with disabilities in the recruitment process upon request. If you are selected for an interview and you require accommodation due to a disability during the recruitment process, please notify the hiring manager upon scheduling the interview of your requirements.

COVID-19
Torstar Corporation remains committed to its employees and to providing a safe workplace. As of November 30, 2021, candidates for employment are required to be fully vaccinated against COVID-19 and successful candidates must agree to obtain any additional vaccinations or booster dose(s) that may be required. Proof of such vaccination will be required. We will make accommodation for qualifying medical or religious exemptions.