Torstar Corporation is a broadly-based media company. Its businesses include the Toronto Star, Canada’s largest daily newspaper, six regional daily newspapers in Ontario including The Hamilton Spectator, and more than 70 weekly community newspapers in Ontario; flyer distribution services; and digital properties including thestar.com (with local editions in Toronto, Vancouver, Calgary, Edmonton, Winnipeg, Ottawa and Halifax), wheels.ca, toronto.com, save.ca, a number of regional online sites. Torstar also holds a majority interest in VerticalScope, a North American vertically-focused digital media company.

The Toronto Star is Canada’s largest daily newspaper and is read in print and across desktop, mobile and tablet platforms by more than 6 million readers every week. Online, thestar.com is one of the most-visited newspaper websites in Canada.

Our Commitment To Diversity
We strive to be a leader in building and cultivating an employee community framed around fairness, support and opportunity. We believe that what makes us different, makes a difference. And as a team, the diversity of our backgrounds, interests and experiences is what enriches our work, and our workplaces. We welcome all, and we strive for an inclusive culture that allows individual growth and shared success.

As an Email Marketing Coordinator, you will work with cross-functional teams to support Torstar Corporation’s growth initiatives by executing email campaigns targeting our subscriber audiences. This role is involved in all aspects of email marketing, including planning, briefing, deployment, reporting and analytics.

What You Will Do

• Manage the email calendar to traffic requests for deployments from various business units
• Work with the marketing and sales teams to ensure strategic initiatives are reflected in email in an accurate and effective manner
• Support the management of email deployment workflow including management/collection of creative and copy assets across multiple verticals
• Day-to-day email campaign execution, including set-up, segmentation, scheduling, and reporting
• Confirm all email links, and personalized fields are functioning properly
• Support any design changes, CSS and HTML updates, and troubleshoot template, content, and images
• Reporting on post-campaign email results with insights and KPI’s
• Assist in the maintenance and growth of subscriber audiences to support revenue goals
• Ensure emails follow industry policies and best practices
• Update email campaigns to client brand guidelines and templates
• A/B testing and learning
• Other duties may be required

• Knowledge of MS Office and Google Sheets
• Knowledge of HTML and CSS
• Knowledge of Adobe Photoshop
• Flexibility and ability to work in a fast-paced environment
• Experience working directly with an email marketing platform
• Highly organized and able to prioritize multiple tasks
• Minimum 1-3 years marketing or related experience
• University or college degree in marketing or related discipline

AODA
Torstar is committed to providing an inclusive and barrier-free recruitment process ensuring equal access to employment opportunities for candidates, including persons with disabilities. In compliance with Accessibility for Ontarians with Disabilities Act and Ontario Human Rights Code we will endeavour to provide accommodation to persons with disabilities in the recruitment process upon request. If you are selected for an interview and you require accommodation due to a disability during the recruitment process, please notify the hiring manager upon scheduling the interview of your requirements.