Torstar Corporation is a progressive media organization with a long, proud history in newspapers and a passion for capitalizing on the fluid world of digital and mobile media.  Torstar’s vision for success is driven by a deep customer-centric obsession, continued journalistic excellence, advanced data-driven competency and a culture that is selfless, focused, agile, collaborative and results driven. The successful candidate will be a champion of those priorities while keeping the customer at the heart of all of the creative work that s/he will be doing.

The Data Science team at Torstar is seeking a passionate data professional to support the Digital and Marketing teams through insights and analysis, focused on the 360 view of a customer. The Data Analyst – Subscription Analytics is responsible for delivering exceptional data products that lead to subscription growth and optimal customer experiences. You possess a hybrid skillset of strong analytical depth coupled with business acumen and can leverage your skills to deliver accurate reporting, scorecards, analysis, and recommendations to various business units. You will help drive a data-first culture across the organization. This position reports to the Director, Data Science.

Responsibilities

• Build and maintain key operational KPI executive dashboards, scorecards, and reports
• Conduct various digital subscription, newsroom, and digital advertising analytics
• Leverage the data gathered to better understand how customers find content, where they consume it, how to further optimize that experience, and drive them down the subscription funnel
• Work closely with cross functional teams such as the data engineering team and business teams to ensure that data required by stakeholders is collected and reported effectively in order to help drive successful business outcomes
• Understand each stakeholders’ products, KPIs, goals and challenges to bring data informed recommendations and analysis for testing offers, segmentations and marketing experiments
• Prepare and present presentations to senior leaders in a non-technical way, have a high attention to detail in double checking data for accuracy, and produce detailed documentation

• Basic knowledge of web analytics and analytics setup/configuration and experience with Adobe Analytics (Omniture), Google Analytics, Parse.ly, etc.
• Advanced experience in creating visualizations through tools such as Tableau, Cognos, Power BI, and/or Mode Analytics
• Technical Skills: experience with SQL, Excel, Python, R, relational databases, data warehouses
• Experience with data-management systems, working with large data-sets and creating reporting surrounding the data
• Knowledge of advanced analytics tools such as Data Robot, Rapid Miner, etc. is preferred
• Excellent written and verbal communication skills; ability to relay technical concepts to non-technical audiences and explain analytics with context
• Excellent attention to detail and ability to organize and prioritize
• Highly motivated independent worker

Diversity & Inclusion
Torstar Group of Companies is an equal opportunity employer committed to diversity and inclusion. Torstar is committed to ensuring employment opportunity to qualified applicants without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, marital status, family status or disability or any other factor protected by law.

AODA
Torstar Group of Companies is committed to providing an inclusive and barrier-free recruitment process ensuring equal access to employment opportunities for candidates, including persons with disabilities. In compliance with Accessibility for Ontarians with Disabilities Act and Ontario Human Rights Code we will endeavour to provide accommodation to persons with disabilities in the recruitment process upon request. If you are selected for an interview and you require accommodation due to a disability during the recruitment process, please notify the hiring manager upon scheduling the interview of your requirements.

COVID-19
Torstar Corporation remains committed to its employees and to providing a safe workplace. As of November 30, 2021, candidates for employment are required to be fully vaccinated against COVID-19 and successful candidates must agree to obtain any additional vaccinations or booster dose(s) that may be required. Proof of such vaccination will be required. We will make accommodation for qualifying medical or religious exemptions.