Search Marketing Analyst, EyeReturn Marketing

  • Full-time

Company Description

Eyereturn improves the way brands connect with their customers online. Our proprietary platform provides unified campaign control, empowering brands through consolidated attribution-based results in a single dashboard.  Breaking free from walled gardens, Eyereturn has done away with layers of intermediaries, providing actionable data and insights across search, social and display campaigns.  The result is that our clients have the ability to make informed, transparent, real-time decisions everywhere they connect with their audience.

Job Description

The SEM Analyst is a junior level position. In this role, you will be responsible for the execution of Paid Search activities. Be part of a winning team, this is an extraordinary opportunity to meet new challenges, work on exciting projects for big-name brands and be part of a booming industry! 

YOU WILL WORK ON

  • Managing online advertising AdWords / Google Ads campaigns from tier 1 clients; executing campaigns to ensure they are running smoothly; optimizing campaigns to meet client goals and expectations; analyzing campaign performance and reporting campaign results
  • Communicating AdWords campaign learnings and results so the team is aware of new successful strategies and/or issues
  • Ensuring that AdWords knowledge is evenly distributed to the entire team
  • Overseeing and/or implementing AdWords search plans
  • Assisting in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important metrics
  • Providing creative copy suggestions
  • Generating weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other important metrics
  • Providing recommendations and executing strategies for keyword opportunities, campaign structuring, targeting, and other areas of paid search in accordance with client goals
  • Conducting regular audits of all AdWords campaigns.  The audit should include proper set up, pacing and optimizations
  • Providing business requirements for the development of AdWords scripts
  • Keeping up to date with all essential platforms, technologies, and tools necessary to improve campaign results

Qualifications

YOU BRING TO THE TEAM

  • 1-2+ years of Google AdWords experience including knowledge of external AdWords Tools
  • Strong Math and Marketing skills with a concentration in AdWords
  • Ability to effectively juggle diverse demands and meet tight deadlines
  • Excellent written and oral communication skills
  • Outstanding organization skills, strong attention to detail and excellent focus
  • Creative “out of the box” analytical thinking and problem solving
  • Advanced computer skills including MS Word, Excel, and PowerPoint
  • The ability to learn new tech tools and apps quickly
  • University degree or equivalent experience

BONUS POINTS FOR US

  • Experience in marketing for retail
  • Experience with Paid Social
  • Proficient in Google Analytics
  • Understanding of DSPs and the RTB landscape
  • Knowledge of Internet marketing trends and technologies
  • Google AdWords certified 
  • Google Apps Script experience

Additional Information

The Company is committed to providing an inclusive and barrier free recruitment process to applicants with accessibility needs in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require an accommodation during this process, please inform The Company of your requirements.

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