A leading healthcare provider in Lagos, Nigeria, needs an experienced Business Development Manager.

The Business Development Manager will be responsible for identifying growth opportunities, developing strategic partnerships, and driving revenue generation initiatives.

He/She must have a strong background in business development, excellent communication skills, and a proven track record of achieving business growth targets, preferably within the healthcare sector. His/Her responsibilities will encompass:

1. Strategic Planning and Market Analysis:

• Conduct market research to identify new business opportunities and trends in the healthcare industry.
• Analyze competitor activities and market conditions to develop effective business strategies.
• Develop and implement a comprehensive business development plan aligned with the hospital’s goals and objectives.

2. Partnership Development:

• Identify and establish strategic partnerships with healthcare providers, insurance companies, corporate organizations, and other stakeholders.
• Negotiate and finalize partnership agreements to drive mutual growth and success.
• Maintain and strengthen relationships with existing partners to ensure long-term collaboration.

3. Revenue Generation:

• Develop and execute strategies to increase patient volume and revenue streams.
• Identify and pursue opportunities for new services, programs, and facilities that meet market demand.
• Collaborate with the marketing team to create promotional campaigns and initiatives that attract new patients and retain existing ones.

4. Sales and Marketing Support:

• Work closely with the marketing team to develop sales strategies and materials that effectively communicate the hospital’s value proposition.
• Represent the hospital at industry events, conferences, and networking functions to promote services and build brand awareness.
• Provide training and support to the sales team to enhance their performance and achieve targets.

5. Financial Analysis and Reporting:

• Monitor and analyze financial performance metrics to assess the effectiveness of business development initiatives.
• Prepare regular reports and presentations for senior management, highlighting progress, challenges, and opportunities.
• Develop and manage budgets for business development activities, ensuring cost-effectiveness and ROI.

6. Customer Relationship Management:

• Build and maintain strong relationships with key clients, ensuring high levels of satisfaction and loyalty.
• Address client concerns and feedback promptly, working with relevant departments to resolve issues.
• Conduct regular client visits and meetings to understand their needs and explore new business opportunities.

The ideal candidate must have:

• Bachelor’s degree in Business Administration, Marketing, or Finance, from a reputable institution. A Master’s degree is an added advantage.
• Professional certification in business development or marketing (e.g., CIM, PMP) is desirable.
• Minimum of 5 years of experience in Business Development, Sales & Marketing, or Accounts Management, preferably in the healthcare or hospital setting.
• Experience in Marketing Medical Services to Clients will be an added advantage
• Strong knowledge of the healthcare industry and market dynamics.

• The role involves working in a hospital setting with standard office hours, though occasional travel and extended hours may be required.
• Opportunities for professional growth and development within a leading healthcare institution.