eMarketing Specialist
- Full-time
Company Description
Teleflora provides innovative marketing, education, and technology to make sure our member florists get the resources they need to thrive, creating beautiful bouquets with keepsake vases delivered to your door. We’ve been a part of The Wonderful Company family since 1979, and with a nationwide network of florists, we’ve become the world’s largest flower delivery service. With more than 10,000 member florists in North America, we lead the industry by working directly with our florists to hand-arrange and hand deliver every bouquet!
Teleflora has an exciting opportunity for an entry level digital marketing role. This role works with our florists to provide digital marketing assistance, guidance, and education, and partner with other eFlorist team members (including its UX, Product Management, and Technical Support teams) to be a one-stop shop for florists concerning their website’s performance and marketing. An eMarketing Specialist will also help set our florists up for success by orienting new shops to the eFlorist website and how to use it to help with their e-marketing needs.
This role is located in Paragould, Arkansas
Job Description
The ideal candidate will be familiar with small-scale paid media programs, search engine optimization efforts, basic web analytics, and website-design principles to help educate, develop, and advise on a comprehensive digital marketing strategy for our florists. The candidate will also need to learn (and ultimately teach florists how) to leverage their eFlorist website and its functionality to reach a florist’s marketing goals.
- Meet and exceed customer service standards in responding to florists’ internet marketing questions, educating florists on eFlorist products and services, and proactively identifying and addressing opportunities for florists to improve digital marketing performance
- Analyze member florist websites and business situations quickly and accurately, drawing on Teleflora’s resources and other SEO tools (i.e. conduct search keyword research, evaluate paid search performance, and review website analytics)
- Develop insightful, thorough recommendations to improve technical, design, content, on-page and off-page optimization elements of websites
- Be knowledgeable on wide range of topics, including organic optimization, paid search marketing, blog implementation, link-building, etc.
- Keep current with the latest eCommerce marketing tactics, e.g. SEO, SEM, social media, etc., and maintain expertise on all eFlorist marketing services and products
- Work both independently and as a team, in collaboration with other eMarketing Counselors
- Manage florist relationships through scheduled phone consultations and unscheduled requests and questions
- Design and deliver training classes to various internal and external groups on occasion
Qualifications
- Deep knowledge and interest in SEO, SEM, blogs and business analytics and ability to make critical design and technical recommendations
- Excellent written, verbal and analytical skills
- Strong interpersonal and presentation skills. Able to communicate technical concepts in a manner that non-technical florists can understand
- Ability to prioritize and deliver multiple projects
- 2+ years of internet marketing experience is preferred
- Experience working with small/medium businesses preferred
- Excellent customer service skills. Motivated to achieve and maintain high levels of internal and external customer satisfaction
Additional Information
- Competitive benefits package including Medical (including 24/7 online access to a physician), Vision, Dental and 401k with match eligibility
- Opportunities for development and internal mobility
- Manager and leadership training, biweekly L&OD webinars, and eLearning offerings
- Companywide problem solving and continuous improvement training
- Wonderful Giving (wonderfulgiving.com) - allowing you to donate company money to a cause of your choice
- Company focus on wellness and health
Say everything and share your "Love Out Loud™" with the gift of Teleflora® flowers—all made by hand and delivered by hand by your local florist. With more than 10,000 member florists in North America alone, Teleflora offers the kind of personal touches, artistry and expertise you expect from a trusted neighborhood florist—even if that neighborhood is across the country. No prepackaged flowers in nondescript boxes dropped on your doorstep—Teleflora's network of professional florists creates artistic arrangements personally delivered in a vase, often on the same day. Teleflora makes every day an occasion with a two-in-one gift that includes a multipurpose keepsake container for long-lasting enjoyment. For more, visit: www.teleflora.com, or follow us on Instagram and Facebook and tag your own #LoveOutLoud moment.
Teleflora has been part of The Wonderful Company since 1979. The Wonderful Company is an Equal Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.
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