The Wonderful Agency is the full-service, award winning, advertising agency that partners exclusively with our growing portfolio of iconic brands such as, FIJI Water, POM Wonderful, Wonderful Pistachios, Wonderful Halos, Justin Wines, Landmark Wines, Teleflora and more.

We are seeking a talented individual for the role of Paid Search Manager. This role demands a detail-oriented individual to work across our full portfolio of brands. This role reports to the Associate Director, Growth Marketing, serves as a key team member on the digital strategy team, and will be the voice at the table for their brands. This person will drive the in-platform paid search strategy, optimization and overall campaign management for their brands. This role requires strong platform knowledge to develop strategic and creative recommendations, flawless execution of initiatives to reach brand objectives, confidence to debate budget allocations across the paid media team and when presenting to key groups, a collaborative spirit to coordinate across departments/business units and a mindset of continuous improvement through testing and learning to ensure continued growth across the company.

The Wonderful Agency is looking for a SEM expert to lead the way in driving growth for some of The Wonderful Company’s biggest brands. This expert will successfully strategize, optimize and scale Paid Search campaigns for TWC’s eCommerce and membership driven business models. If you’re a self-starter that loves to win and is also a great team player with a deep passion for helping great companies grow, this role may be for you!

*Please note that we will be working a hybrid schedule (Monday - Wednesday in our West Los Angeles office and Thursday and Friday remote).

Media Management & Strategy:

• Lead the strategy and execution of all paid search and shopping campaigns on Google Ads and Microsoft Advertising platforms, ensuring campaigns are set-up with best practices and optimized for maximum efficiency.
• Manage daily campaign activities for paid search, including bid management, budget allocation, shopping feeds, forecasting, performance monitoring, strategic testing, and campaign expansion.
• Partner with Growth Marketing & Client teams to identify and understand business needs, campaign performance objectives, and opportunities to grow the relationship.
• Generate ideas and manage tests/experiments to improve paid search performance including campaign strategy, keyword research, creative, landing page optimization, and bidding.
• Collaborate internally to improve our user-level tracking, CRO, attribution modeling, and new projects as they come.
• Partner with Growth Marketing Team to increase DTC/ eCommerce business through Display Programmatic, Native, & Social Efforts.

Research & Analytics:

• Closely monitor, measure and report on campaign performance, budgeting, and conduct analysis on a weekly, monthly, quarterly or ad hoc basis.
• Manage marketing spend to ensure budgets are optimized & spent accordingly without under/over-delivery while reaching target KPI goals (ROAS, CPO, CPC, etc.).
• Monitor and share industry news, online marketing trends, industry tools, and internal cross-team insights.
• Become thought leader for search & communicate KPIs, trends, insights, and challenges across the organization.

Creative:

• Develop assets to test new ad copy, creative, and landing pages on an evergreen basis to improve ad relevance and customer experience to lift conversion rate.
• Conduct keyword research; ensure ad copy is created and implemented according to best practices.

• Minimum 3-5 years of SEM/PPC in growth, performance and/or digital marketing; ideally in CPG/e-Commerce/DTC environments.
• In Platform Experience with Google Ads, Bing Ads, Google Analytics, SEM Rush, etc.
• Bonus Platform Experience: Experience with SA360, SEO, Amazon, Programmatic Display/Native Partners, Social.
• Experience pulling and analyzing campaign data and synthesizing into actionable insights.
• Ability to dig into data and trends; acronyms like ROAS, CPA, CAC, LTV, CTR, CVR, and CPM are like a second language to you.
• Experience planning and launching A/B and multivariate tests.
• Ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners.
• Ability to multiple task and prioritize efficiently.
• Ability to think creatively and strategically.
• Ability to thrive in a fast-paced environment with a dynamic bias for action and a “get stuff done” attitude.Demonstrated ability to work effectively across Brand, Creative, Consumer & Media teams.
•  A track record of teamwork and willingness to roll up sleeves to get the job done.
• COVID vaccination will be required for this position unless candidate has a legally valid exemption.

Wonderful's Dedication to You:

• Competitive benefits package including Medical (including 24/7 online access to a physician), Vision, Dental and 401k with match eligibility
• Opportunities for development and internal mobility
• Manager and leadership training, biweekly L&OD webinars, and eLearning offerings
• Companywide problem solving and continuous improvement training
• Wonderful Giving (wonderfulgiving.com) - allowing you to donate company money to a cause of your choice
• Company focus on wellness and health including virtual yoga and mindful meditation classes

Headquartered in Los Angeles, The Wonderful Company is a privately held $5 billion company dedicated to harvesting health around the world through its iconic consumer brands. The company’s 10,000 employees worldwide are committed to bringing consumers everywhere the freshest, most wholesome pistachios, citrus and pomegranates; bottling the finest water and wines; and creating colorful bouquets that are sure to touch the heart. This commitment is reflected in the company’s market share: Wonderful Pistachios® is America’s No. 1 tree nut and America’s fastest-growing snack; Wonderful® Halos® is the No. 1 mandarin orange in America; POM Wonderful® is the No. 1 100% pomegranate brand in America; FIJI® Water is America’s No. 1 premium imported bottled water brand; JUSTIN® Wine has the No. 1 Cabernet Sauvignon in California; and Teleflora® is the world’s leading floral delivery service.

The Wonderful Company’s connection to consumers has health at its heart and giving back at its core. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California’s Central Valley.

To learn more about The Wonderful Company, its products and its core values, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.

The Wonderful Company is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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