Senior Director, eCommerce Marketing

  • Full-time

Company Description

With Valentine’s Day around the corner, Teleflora is busier than ever! We’ve been a part of The Wonderful Company family since 1979, with a nationwide network of florists and have become the world’s largest flower delivery service. We lead the industry by working directly with our florists to hand-arrange and hand deliver every bouquet.

We are seeking a Senior Director, eCommerce Marketing to help shape the future of Teleflora and lead us into the next chapter of growth. As a seasoned eCommerce expert, you will guide the customer acquisition and retention teams through strategic change, while building upon the deep heritage of a brand and making a meaningful impact on the business.

The Senior Director will be responsible for driving order growth while managing to a target cost-per-order. You will identify opportunities to grow both existing and new channels, while continuously striving to improve the customers’ digital experience. Ideally this role will be located in Los Angeles, CA although remote candidates will be considered (with some travel to LA required). This role reports into the VP, eCommerce.

Job Description

A Day in the Life at Teleflora:

  • Develop and execute conversion-driving marketing tactics to drive orders to Teleflora.com
  • Develop the strategy and manage customer acquisition and retention tactics
  • Generate ideas and strategies around the following two critical areas:
    • Customer Acquisition:
      • Paid search
      • Affiliates
      • Paid display tactics
      • Social media advertising (mainly Facebook)
      • Shopping ads
    • Customer Retention:
      • Email
      • Direct mail
      • Loyalty program
  • Establish and execute promotional strategies to optimize each tactic
  • Manage key vendor relationships with vendors such as paid search agency, email service provider, affiliate partners, shopping comparison engines, and online media companies
  • Manage budget, coordinate contracts and insertion orders, accruals, etc.
  • Identify opportunities to develop new channels and/or expand existing channels for customer acquisition
  • Coordinate with consumer marketing group for support on creative messaging, campaigns, social media, and public relations
  • Coordinate and gain leverage from web analytics team to support campaign analysis and optimization
  • especially for paid search and customer list analytics/segmentation
  • Partner with Product Management team to drive marketing tactics to improve conversion rate and/or customer retention (e.g., Frequent Buyer Loyalty program, Email Preference Center, etc.)

Qualifications

Your Contribution to Teleflora:

  • 8+ years of progressive digital marketing and eCommerce experience at a high-growth, global consumer brand.
  • Deep knowledge of paid search with several years of hands-on management.  We’re looking for someone with a true passion for diving deep into the numbers to find actionable insights in this key acquisition tactic.
  • Experience managing marketing spend across online and offline channels.
  • Experience with segmentation & targeting (CRM), acquisition & retention (LTV), pricing & revenue (RPU) and conversion reporting & analytics (KPI).
  • Strong track record of developing innovative and cost-effective marketing campaigns in an entrepreneurial and fast-moving environment.
  • Experience developing dashboards and key metrics to track the business and inform strategy.
  • Experience managing and growing a high-performing acquisition marketing team.
  • Must have prior experience using relevant marketing and analytics tools (ex. Marketo, Tableau, Google Analytics, Adobe Analytics/Omniture, Optimizely, SiteSpect, etc.).
  • Undergraduate degree is required; Master’s degree is ideal. 
  • COVID vaccination will be required for this position unless candidate has a legally valid exemption.

 

Additional Information

Teleflora's Dedication to You:

  • Competitive benefits package including Medical (including 24/7 online access to a physician), Vision, Dental and 401k with match eligibility
  • Opportunities for development and internal mobility
  • Manager and leadership training, biweekly L&OD webinars, and eLearning offerings
  • Companywide problem solving and continuous improvement training
  • Wonderful Giving (wonderfulgiving.com) - allowing you to donate company money to a cause of your choice
  • Company focus on wellness and health including virtual yoga and mindful meditation classes

Say everything and share your "Love Out Loud™" with the gift of Teleflora® flowers—all made by hand and delivered by hand by your local florist. With more than 10,000 member florists in North America alone, Teleflora offers the kind of personal touches, artistry and expertise you expect from a trusted neighborhood florist—even if that neighborhood is across the country. No prepackaged flowers in nondescript boxes dropped on your doorstep—Teleflora's network of professional florists creates artistic arrangements personally delivered in a vase, often on the same day. Teleflora makes every day an occasion with a two-in-one gift that includes a multipurpose keepsake container for long-lasting enjoyment. For more, visit: www.teleflora.com, or follow us on Instagram and Facebook and tag your own #LoveOutLoud moment.

The Wonderful Company is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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