The Wonderful Company's in-house advertising agency is seeking a talented and experienced Senior Digital Marketing Manager. This role will be driving the in-platform (social, YouTube, Pinterest, LinkedIn, etc.) paid media strategy and be responsible for the optimization and overall campaign management. You will have the opportunity to work on campaigns across our growing portfolio of well-known household brands such as, FIJI Water, POM Wonderful, Wonderful Pistachios, Wonderful Halos, JUSTIN Wines, Landmark Wines, Teleflora and more.

This role requires strong platform knowledge to develop strategic and creative recommendations, flawless execution of initiatives to reach brand objectives, confidence to debate budget allocations across the paid media team and when presenting to key groups, a collaborative spirit to coordinate across departments/business units and a mindset of continuous improvement through testing and learning to ensure continued growth across the company.

*Please note that we will be working a hybrid schedule (Monday - Wednesday in our West Los Angeles office and Thursday and Friday remote).

• Act as subject matter expert for our YouTube paid media strategy and execution
• Partner with our Marketing Team to understand underlying business objectives and set media KPIs
• Contribute to brainstorming and cross department planning
• Determine budgets, targeting, timing and other elements of digital campaign planning
• Develop and manage digital marketing plans for YouTube as well as other our paid social platforms
• Present plans to internal constituents and the Marketing Team
• Manage timelines for planning and coordinate with Marketing, Project Management and Creative for asset delivery
• Communicate any needs with Ad Ops or other specialists (for tagging, email, optimization set up)
• Ensure best practices when building and testing campaigns
• Optimize campaigns and test strategies to drive performance and learnings
• Analyze and report on campaign results
• Track all spending and validate media partner invoices
• Problem solve with our media vendor platforms
• Keep the team abreast of changes to social platform offerings and functionality, with a strong eye to how they impact paid/amplification opportunities
• Proactively research the latest digital trends that affect digital marketing, attend industry seminars
• Actively contribute to the development of the agency's culture and standards of quality

• Proven understanding of how to plan, develop, execute and optimize paid digital campaigns using social platforms, YouTube, Pinterest 
• Active usage and native understanding of the mentioned digital platforms
• Strong understanding of Facebook Ads Manager, Google AdWords (video and search) and social media management platforms like Hootsuite, Salesforce Social Studio, and Sprinklr
• Experience with campaigns builds on other platforms, such as Pinterest, Twitter, TikTok, Snap, and LinkedIn
• Experience with GA/GTM for campaign optimization/tracking
• Past use of testing/measurement on the platforms
• Excellent written and oral communication and presentation skills with demonstrable ability to articulate and persuasively sell strategic concepts within agency and directly to clients
• Knowledge of organic platform, especially as they relate to paid amplification
• Dependability, flexibility and resourcefulness
• Sense of ownership and responsibility for your brands
• Dedication to the details
• Passion for continued learning and improvement
• Hands-on experience with GTM and Google Analytics a plus
• Understanding of community management/social listening and aligned tools (e.g. Brandwatch) a plus
• Facebook Blueprint and other social certification a plus
• Knowledge of SEM/SEO and Email a plus
• Bachelor's degree with a focus on Marketing, Communications or Business
• COVID vaccination will be required for this position unless candidate has a legally valid exemption

• Competitive benefits package including Medical (including 24/7 online access to a physician), Vision, Dental and 401k with match eligibility
• Opportunities for development and internal mobility
• Manager and leadership training, biweekly L&OD webinars, and eLearning offerings
• Companywide problem solving and continuous improvement training
• Wonderful Giving (com) - allowing you to donate company money to a cause of your choice
• Company focus on wellness and health

Headquartered in Los Angeles, The Wonderful Company is a privately held $5 billion company dedicated to harvesting health around the world through its iconic consumer brands. The company's 10,000 employees worldwide are committed to bringing consumers everywhere the freshest, most wholesome pistachios, citrus and pomegranates; bottling the finest water and wines; and creating colorful bouquets that are sure to touch the heart. This commitment is reflected in the company's market share: Wonderful Pistachios® is America's No. 1 tree nut and America's fastest-growing snack; Wonderful® Halos® is the No. 1 mandarin orange in America; POM Wonderful® is the No. 1 100% pomegranate brand in America; FIJI® Water is America's No. 1 premium imported bottled water brand; JUSTIN® Wine has the No. 1 Cabernet Sauvignon in California; and Teleflora® is the world's leading floral delivery service.

The Wonderful Company's connection to consumers has health at its heart and giving back at its core. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California's Central Valley.

To learn more about The Wonderful Company, its products and its core values, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.

The Wonderful Company is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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