Senior Associate Brand Manager

  • Los Angeles, CA, USA
  • Full-time

Company Description

POM Wonderful provides you the opportunity to work on a million-dollar brand within a privately-held $5 billion global company with entrepreneurship at heart. The Sr. Associate Brand Manager leads the development and implementation of marketing plans that drive corporate volume and profitability objectives. Sr. Associate Brand Managers must have excellent project management skills and must be able to take a project and run with it at any stage, while staying abreast of the competitive environment, market trends, and world events that could impact commercial plans. Flexibility is key for the Sr. Associate Brand Manager position; you must be able to adjust plans and strategies according to a variety of changing conditions, including logistical demands and management direction.

What does the Marketing team do?

Work with senior management to drive strategic initiatives and execute marketing plans that support the fast growth of our diverse businesses. Sr. Associate Brand Managers are the link between our sales, finance, vertically integrated operations, and our in-house creative agency teams.

Why choose us?

  • We're mission driven and can stand behind our brands
    • Giving back to humanity is part of our company's mission -- we are passionate about sustainability, social responsibility, philanthropy, and wellness
    • Be proud of working only on healthy & authentic brands -- we are relentless in our quest to inspire healthier food and beverage choices
  • We're an established company with entrepreneurship at our heart
    • Being a privately-owned company strips away bureaucracy and keeps us nimble. This means that employees are empowered to be thinkers and take calculated risks
    • Invest $50MM+ in marketing annually across the portfolio of products enabling us to pursue big opportunities
    • Our brand has edgy, creative, and a distinct personality, backed by innovative marketing
  • Work with wonderful people and have supported development
    • Work with smart, dedicated people who love challenges
    • We invest in our people -- we offer 50 hours of structured marketing training per year in addition to weekly marketing webinars from external subject matter experts
    • Access to marketing leadership -- flat organization structure within marketing
    • Big portfolio of brands -- more development opportunities by moving across brands
    • We offer a multitude of development opportunities including access to external conferences and trade shows (ANA, SXSW, Brandweek and more) and our internal Wonderful Academy leadership development programs

Job Description

A Day In The Life at POM:

  • Define the strategic direction for our iconic brands and own major components of the brand planning process
  • Spearhead the brand's innovation agenda
  • Drive cross-functional organization, planning, and execution of marketing programs (consumer and trade) to drive profitability objectives
  • Use available data sources (including syndicated data) to monitor and report state of business including distribution, brand share, promotional effectiveness, and category trends
  • Work with Wonderful's in-house creative agency to define creative, media, and PR strategies, providing direction for our marketing/creative campaigns
  • Provide thought leadership in developing practical solutions to complex quantitative and qualitative problems
  • Manage annual consumer media plans, ensuring timely and cost-effective execution of advertising plan and maximizing added value participation
  • Present marketing recommendations and plans to senior management as well as cross-functional teams
  • Assist in the onboarding, training, and development of Marketing Associates and interns as needed

Qualifications

Your Contribution to POM:

  • Prior work experience in food and beverages, consumer packaged goods, or a related field
  • MBA preferred, not required
  • Excellent project & people management skills and the ability to multi-task in a fast-paced environment
  • Strong analytical, strategic, and creative problem-solving abilities -- approaches management with solutions versus problems
  • Strong communication and presentation skills; ready to present in both formal and informal settings with the use of PowerPoint and other tools
  • Self-driven to achieve goals. High energy level is essential. Strong, dedicated work ethic and not afraid to take a stand
  • Ability to work with data to identify unique and powerful insights
  • Ability to effectively develop marketing creative briefs and articulate creative feedback to develop powerful marketing campaigns
  • Comfortable working in collaborative team environments
  • Desire to work/live in Los Angeles
  • COVID vaccination will be required for this position unless candidate has a legally valid exemption

Personal Characteristics:

  • Delivers results in the entrepreneurial spirit of being bold and nimble; orients toward innovative and efficient outcomes
  • Builds trust through truth, integrity, and accountability; inspires and motivates people to be their best
  • Adjusts to new situations and environments; is resilient and learns from challenging situations
  • Partners and collaborates with others across the organization; demonstrates inclusivity and exemplifies the One Wonderful culture
  • Respects the well-being and individuality of all; prioritizes the development and growth of oneself and others

Additional Information

Perks:

  • Wonderful Giving (www.wonderfulgiving.com) -- allowing you to donate $1,000 of company money to a cause of your choice
  • Health and wellness incentives including free onsite yoga classes, mindfulness sessions, subsidized gym and fitness studio memberships, and other wellness-focused activities
  • High-end onsite cafe offering subsidized farm-to-table meals and snacks
  • Competitive benefits package including Medical (including 24/7 online access to a physician), Vision, Dental, and 401k matching
  • All the Wonderful snacks and FIJI Water you may want in the office
  • Great company discounts on all Wonderful products, including our wine portfolio
  • Free tobacco cessation programs

POM Wonderful is the largest grower and producer of fresh pomegranates and pomegranate juice in the United States as well as the worldwide leader in fresh California pomegranates and pomegranate-based products, including our 100% pomegranate juices, healthy juice blends and teas sold in the iconic double-bubble bottle. With nearly two million pomegranate trees in Central California, we grow, handpick and juice our own pomegranates to ensure the highest quality. Sold throughout the world and in the vast majority of North American retailers, our selection of products includes pomegranate-based juices and teas, fresh fruit when in season, and fresh arils.

POM Wonderful is part of The Wonderful Company, a successful, fast-growing privately held $5 billion company with 10,000 employees worldwide. We've made Wonderful® Pistachios America's fastest-growing snack brand. We've turned pomegranates and POM Wonderful® into a worldwide phenomenon. Wonderful Halos is the No. 1 mandarin orange in America. FIJI® Water is the No. 1 premium imported bottled water in America. JUSTIN® Wine produces California's top-selling, high-end Cabernet Sauvignon. And Teleflora® is the world's leading floral delivery service.

The Wonderful Company's connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California's Central Valley.

To learn more about The Wonderful Company, its products and its core values, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.

The Wonderful Company is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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