Digital Marketing Coordinator

  • Full-time
  • Contract Type: Permanent

Company Description

TheMarket.com is a curated lifestyle shopping platform which launched in August 2019, backed by The Warehouse Group. With over 900 merchants representing 12,000+ brands and 20m+ SKUs, we aim to become one of the biggest marketplaces in New Zealand. This amazing once-in-a-lifetime opportunity exists to help bring this goal to life. 

At TheMarket, we are passionate about the brands and merchants that we work with, selecting authentic alignments to tell great stories via our various marketing channels. Whether it’s search, display, affiliates, retargeting or social; targeting awareness, consideration or purchase intents; on mobile, app, desktop or tablet - we strive to create always on-brand and engaging marketing communications for all our personas. 

Learn more about TheMarket from its CEO, Justus Wilde in the following video.

Job Description

Position Objective 

TheMarket is NZ’s fastest growing online shopping destination, with ambitions to become the marketplace most used & trusted by Kiwis. This Marketing Coordinator role exists to help bring this goal to life by being a critical link between TheMarket and its customers. 

Goals 

Reporting to the CLM Manager, you’ll be a key part in ensuring that TheMarket is as meaningful, valuable and relevant to our growing customer base as possible.  Your primary areas of responsibility will be creating and executing smart, effective lifecycle marketing using sophisticated automations, tools and data.   

Success will come from being able to understand a customer’s needs and connect them with the perfect solution. This role works closely with the Growth, Marketing, Campaign, Design, Merchandising and Data teams to deliver exciting and relevant solutions to customers via TheMarket’s numerous retailers in our expansive categories including: fashion, electronics, kids, living, beauty and more. 

 Your analytical mindset use of data and reporting tools will help you report on the success of your efforts as well as identify opportunities for ongoing optimisation, growth and improvement. 

As a continually growing and evolving business with ample opportunity for innovation and improvement, you won’t be afraid to pivot to seize a new opportunity or execute a new idea. 

Key Areas of Responsibilities 

  • Working with CLM Managers to build and execute lifecycle campaigns across email, push and app content.  

  • Execute and enhance automated customer journeys, content and touchpoints 

  • Help develop new communications ideas and strategies 

  • A keen eye for executional detail to ensure relevance, branding & tone of voice, and accuracy offer a seamless experience for our customers 

  • Ensure content look and feel is streamlined across channels 

  • Use relevant briefing processes and tools (Asana).  

Qualifications

  • 2+ years experience in a similar role using campaign tools such as Braze, Salesforce Marketing Cloud, Mailchimp or similar 

  • Experience creating or editing emails at a code level 

  • Customer empathy 

  • Good understanding of commercial metrics to drive a retail/ecommerce business 

  • Ability to liaise with a wide range of stakeholders such as external agencies as well as internal teams. 

  • Understanding of multiple premium and everyday brands and how consumers shop accordingly – including understanding the importance of a ‘brand’ 

  • Strong analytical understanding of numbers and Solid working knowledge of Google Analytics & Excel skills 

Additional Information

Why work for us?

  • Warehouse Group discount card (including Noel Leeming, Torpedo7, 1-Day deals, and 15% off at The Warehouse and Warehouse Stationery)
  • A paid day off on your birthday
  • Career progression – a great steppingstone into e-commerce the fastest growing market in the world
  • Wellness and discretionary leave
  • Work within an agile team developing new exciting features in e-commerce, driving convenience for millions of kiwi shoppers
  • Be a part of a supportive team, who are invested in the each other succeeding
  • Be encouraged to grow and take on more responsibilities to improve and advance in your career path
  • Get dedicated time and training resources for professional development, and support to grow in your areas of interest
  • Work from home two days a week
  • Our company culture is laid back but energised with a group of innovative and driven people that are focused on creating the next frontier for retail in New Zealand. 
  • Click here to check out more of our benefits

The right type of person for this role 

  • Approaches challenges with an open mindset, creativity, hunger and lots of energy
  • Strong desire to build something great, and thrive on overcoming the challenges to get there
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