Waipapa Taumata Rau| The University of Auckland

The University of Auckland is New Zealand’s pre-eminent University, with a turnover of $1.3bn, including research revenue of over $300m generated across eight diverse faculties and two research institutes. With over 6,000 staff and 45,000 students, the University of Auckland is one of New Zealand’s most significant and complex entities.

Te Whiwhinga mahi | The opportunity

Marketing is in the midst of a seismic shift, digital innovation is transforming how and when our students discover, explore and engage with us. Technologies such as artificial intelligence (AI), hyper personalisation, along with increased customer expectations, present both unique opportunities and hefty challenges.

To adapt and keep pace with this change, The University of Auckland has created a Digital Performance Specialist position within the Central Marketing team, to embed customer and digital analytics into everything we do. 

Reporting to the Digital & Content Manager, you’ll be responsible for supporting the wider marketing team to develop and optimise best in class, performance driven digital marketing campaigns and initiatives, which support the new strategic engagement vision, align with business objectives and deliver a more connected customer experience for prospective and existing students.

As an experienced performance marketer you will act as the subject matter expert to help embed customer and digital analytics into the marketing campaign development process, support digital development projects and provide the senior leadership team with actionable insights, enabling them to make strategic decisions underpinned by data.

In this role you will focus on optimising the domestic student customer lifecycle from acquisition through to conversion with primary responsibility for driving awareness and acquisition and providing significant support to partner teams responsible for other stages of the student customer lifecycle such as marketing automation. 

For more detailed information, please refer to the position description.

He kōrero mōu | About you

You’ll be a good communicator and confident in sharing your insights and expertise with various agencies, stakeholders and teams across the university to ensure there is a holistic view of all domestic activity with ongoing optimisation to drive results, and comfortable working in a dynamic environment that is going through an exciting digital transformation.

Essential skills & experience:

• Tertiary qualifications in a relevant business, analytical, marketing and or technology discipline.
• 3-5 years’ experience in digital marketing or agency roles.
• Sound understanding of data driven marketing, marketing insights and principles of databases.
• Demonstrated track record of strategic and innovative thinking in campaign management and turning this into delivery of data rich, superior campaigns for a large organisation.
• Thorough understanding of data segmentation and database marketing processes
• Ability to influence across all functions in a complex organisation at a mid to senior level.
• Knowledge of Data Legislation, Governance and Technology platforms.

Desirable

• Experience using Google Cloud Platform/Big Query.
• Management of a Google Analytics property for a large scale website.

If you’re ambitious and keen to be part of a team that's on a journey to changing the way we deliver our student experience, then we want to hear from you.

Ngā āhuatanga kei a mātou | What we offer

The University is committed to providing an excellent working environment through:

• Flexible employment practices (including working from home, flexible hours)
• Up to 6.75% company superannuation scheme
• A competitive salary with five weeks’ annual leave

For more information please visit Staff Benefits.

Me pēhea te tuku tono | How to apply 

Applications should be submitted online, before the closing date of 14th March 2022 and include an up-to-date CV and cover letter outlining what strengths you will bring to this role.

If you have any questions about this role, please email Melika Carlson - [email protected]. Please note we are happy to answer your questions, but we do not accept applications by email.

Covid-19 Vaccination

The University of Auckland is committed to protecting the health, safety and well-being of our staff and students. All students, staff and visitors need to be fully vaccinated against Covid-19, or medically exempt, in order to come onto our campuses or to take part in face-to-face University-managed activities. Therefore, we are only able to consider applicants who are fully vaccinated against Covid-19 or have a New Zealand Ministry of Health issued medical exemption and evidence of this will be requested as part of your employment. You can read more about the University’s vaccination policy here.

Overseas Applicants

In accordance with our commitment to equitable recruitment, the University welcomes applications from all suitably qualified and experienced candidates. In response to COVID-19 the New Zealand Government has imposed strict border restrictions but has now announced a 5-step plan for a phased reopening of Aotearoa New Zealand’s borders and welcomes the return of all nationalities. Step 1, from 28 February 2022, New Zealand Citizens, Residents, eligible travellers coming from Australia and other nationalities meeting specific criteria and exemptions will be able to travel to New Zealand and self-isolate on arrival.

Step 2, from 14 March 2022, the border opens to New Zealand citizens, residents and other eligible travellers coming from anywhere in the world.

Please visit Immigration New Zealand or the Government’s official COVID-19 website for further information. 

This phased reconnection will take time, meaning the degree to which an offshore candidate can engage in the interview process; or be available to commence in a new position. The University will negotiate an appropriate start date with the successful candidate.

Equity

The University is committed to meeting its obligations under the Treaty of Waitangi and achieving equity outcomes for staff and students in a safe, inclusive and equitable environment.  For further information on services for Māori, Pacific, women, LGBTQITakatāpui+, people with disabilities, parenting support, flexible work and other equity issues go to www.equity.auckland.ac.nz