Scarlet is set into the clifftop above Mawgan Porth beach in North Cornwall and is 1 of 2 hotels in the group, Red Hotels. Owned by the same family, they are committed to sustainably offering guests luxurious experiences that don’t cost the earth.

The Scarlet was opened in 2009, a groundbreaking design built to the highest eco standards. Both the interior and exterior design of the Scarlet embraces the building’s stunning cliff top location and reflects its natural environment through the sensuous use of materials and design.

Our ethos is to take a truly holistic view, treating each guest as an individual, caring for and nurturing our staff and our environment so that everything we do contributes to the wider wellbeing of our planet, our customers and our team. 

About us:

The Scarlet and Bedruthan are two of the most progressive lifestyle hotels and we’re looking for passionate people to join our team. Do you have a flair for service, an eye for detail, the creative mind-set to innovative and a genuine desire to be part of something big? If so, your journey should start here. We’re going places and we’d like you to help us get there.

The role:

As Creative Digital Marketing Executive you are responsible for bringing to life the brand and marketing strategy for Red Hotels across social media and the website. Working closely with the Brand and Marketing Manager and creative team you will develop, implement and measure the marketing and communications programme, to enhance the companies image, position and commercial performance across all online channels.

What you’ll do (but not limited to):

• You will be responsible for supporting the development of the content plan for the hotels and sub brands
• Creation of content, written and visual to fulfil the content plan objectives and deliver creative, compelling and commercially driven results
• Creation of content to support all marketing campaigns and integrate across multiple channels, including email, social media, the websites and paid media
• You will write content that is SEO focused to improve organic website visibility and build brand awareness.
• Source and manage content to ensure the company is combing sales and lifestyle marketing in a balanced and relevant way
• Responsibility for website updates and ensuring all content is accurate and on point.
• To manage and make recommendations for improving the usability, design, content and conversion of the Red Hotels websites and content platforms
• Manage all third party content online, to ensure it is up to date and representative of the brand.
• Support the CRM and Email Marketing Specialist on the build of internal and external email communication and database management.
• Working with the Brand and Marketing Manager and Social Agency to implement a successful social media, community management and content strategy on Facebook, Instagram and Twitter (primarily)
• Love photography and video and be confident in creating and editing imagery and video for social media and use on online brand channels
• Creation of captions, images and video (or use existing asset or source new), for use on social media. Focusing on the overall look and feel of the social media accounts in line with the brand guidelines.
• Competent creation of Instagram stories in Canva or other design packages
• With guidance, use Facebook advertising to increase market reach, business conversion and community growth
• Work with the graphic designer to come up with creative ways to engage with our customers visually across social media, email and the website
• Report on project progress and outcomes to Brand and Marketing Manager on a monthly basis, using reporting tools, and Google Analytics in place. Regularly analysing the ROI and targets are being achieved.
• Continuous review and development of all online channels to maximise sales and improve the customer experience
• Keep up to date with the latest technology in digital marketing and make recommendations
• Undertake continuous analysis of the competitor environment and consumer trends and feed these back to the business
• To ensure all image galleries and central resources are updated and available to the hotels.
• Support on the coordination and running special events and projects such as the Christmas Fayre, outdoor theatres and new product launches.

About you: 

• Creative eye to ensure all communication is delivered in line with our brand guidelines
• Confidence in copywriting and branding with a keen eye for detail
• Demonstratable experience in online marketing and/or have a creative background in photography or video
• Have a keen interest for Bars / Restaurants / Spa / Hospitality / lifestyle marketing
• Familiar with hotel operations – always beneficial
• Should have a full driving licence so you can get out and about to gather content when needed.
• You are methodical and process-driven but also able to work flexibly and calmly to meet deadlines and deliver an excellent guest experience
• You have the ability to take ownership, problem solve and make effective decisions
• You will work positively and collaboratively to achieve the highest standards
• You are up for trying new things
• You want to be part of a team that works hard, supports each other, is professional yet fun

We offer:

• Competitibe salaery
• Permanent contract of 40 hours per week
• Learning opportunities and career progression possibilities
• 28 days holiday per year (29 after 1 year)
• A team based and highly supportive work family
• Discounted services at The Scarlet and Bedruthan

As one team we take responsibility for reducing the negative impacts our actions and activities have on the environment and our local community; something we feel is right and is our way of life.
 

www.scarlethotel.co.uk/work-with-us