Rank International (Part of Rank Group) is a leading online gaming operator in the Spanish markets with an expanding online and offline portfolio focused on bingo, casino and sports betting with 4 leading brands: YoCasino, YoBingo, YoSports and Enracha and soon we will be launching in Portugal!

Our goal is to provide entertainment to our customers with our websites and apps so that they can access our products from their mobile phones, tablets and computers. We offer our own bingo and slots software and also more than 2000 games from the best game providers. With offices based in Ceuta, Malta & Spain we always strive to bring joy and security to our customers. Additionally, we will be launching soon in other regulated markets!

Look at our careers site to find out more: https://careers.rank.com/

Join our growing team in Malta as we break into exciting new markets! We're thrilled to be launching YoBingo in Portugal - an incredible milestone in our expansion journey.

As a member of the commercial team, you will be charged with helping with the planning and execution of customer lifecycle campaigns for YoBingo. You will also ensure the best CRM practice in the organisation. 

The key focus of your role will be to put the customer at the heart of everything we do and drive engagement with the ultimate objectives of increasing conversion, loyalty, life-time value, cross-sell and reactivation

Main Responsibilities:

• Develop and coordinate YoBingo CRM communications execution across multiple channels, ensuring campaigns are delivered on time and aligned with business objectives
• Ensure the relevant customer segmentation and data automation is applied to all campaigns to ensure customers receive the right messaging and offers at all points of the lifecycle
• Work with the Product and Marketing teams to ensure all new content, providers and promotions are captured and supported via CRM in an optimal way and that USP’s are promoted adequately
• Ensure the team is using tools that optimize daily work: Different Free Spins providers, Automated Promo Tool
• Collaborate with design, copy and campaign teams to create eye-catching, responsive, modular email templates
• Take ownership for daily final checks to optimize the quality and proofreading of campaigns, as well as ensure that all communications always fall within the relevant regulatory frameworks
• Working alongside team members to automate key journeys across the customer lifecycle ensuring that the relevant metrics are in place to optimize the players’ journey
• Measure and report on all key KPI’s both lifecycle: Conversion, Cross Sell and Churn, Channel: Delivery, Open & Click rates and Customer: value, recency, frequency, Average Deposit etc
• Measure overall campaign performance to report monthly and propose improvements
• Conducting market research and gathering competitor CRM activities to help identify opportunities to improve customer experience and communication strategy, reporting findings

• Native or fluent Portuguese speaker with strong English communication skills (verbal & written)
• Minimum of 2 years of experience in the same or similar position, CRM or online marketing experience
• Computer experience - must be competent (intermediate to advanced) in Microsoft Office
• Experience with CRM or Email marketing software essential (eg. Emailvision/SmartFocus/Silvepop/Salesforce/Adobe)
• Proven track record of creating and executing segmented end to end customer lifecycle journeys
• Strong organizational and excellent time management skills, you can balance multiple tasks/projects simultaneously

#LI-Onsite #LI-MS1

You’re probably wondering outside of a fun, exciting and varied role – what else do you get? You’ll get a fantastic salary combined with some leading benefits. Wellbeing@Rank is important to us too... From hybrid working and colleague support networks to menopause support and weekly PepTalks, we’re here for you.

We’ll also invest in your growth by providing development opportunities, leadership training and cutting-edge industry certifications so you have the tools and resources to help you work, win and grow with us.

Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe.

The Rank Group are committed to being an inclusive employer, ensuring that we better understand and meet the needs and requirements of our candidates and customers. 

We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made, please reach out to let us know ahead of your interview.