The Rank Group is growing rapidly within both our Venues and Digital businesses. If you’re not sure who we are, you may be more familiar with us through our iconic brands; Mecca Bingo and Grosvenor Casino.

The position advertised sits in Rank Interactive, a leading international digital gaming company, underpinned by superior talent and technology.

We operate a multi-branded strategy, using a combination of proprietary and licensed software to provide online bingo and slot gaming and a social gaming mobile application. Every day, millions of people worldwide enjoy our products on their mobiles, tablets and desktops.

We bring people and entertainment together, delivering stimulating and entertaining experiences through diverse digital channels from our offices in Gibraltar, Guernsey, London, Maidenhead, Mauritius, Sheffield, South Africa and Israel. With a team of over 600 worldwide we empower our colleagues to work at the peak of their strengths and passions by providing innovative and collaborative working environments that attract, retain and engages high performing talent.

Our Gibraltar office is a growing and friendly environment built around brilliant people that encourage one another to share their ideas with an open-door policy.

The Head of SEO will be tasked with spearheading Rank Interactives’ SEO and ASO strategy to drive incremental growth in new customer acquisition volume and value.

Working in partnership with the Mar-tech and Product Directors, the roles will ensure that Rank continue to develop our websites and onsite content to ensure SEO best practice is maintained.

You will foster and develop a team of highly analytical professionals and build a commercially focused culture that ensures your team are constantly seeking iterative gains as well as working with wider stakeholders to feedback on what opportunities remain unexplored or deliver significant acquisition volume growth opportunity.

Main Accountabilities and Responsibilities

• Accountable for the development, delivery, and execution of a best in market SEO and ASO strategy to ensure sustainable new customer volume and value growth
• Lead the Identification of targeted search terms by volume, competitiveness, and relevancy to ensure Rank brands are targeting the right customers.
• Responsible for delivery of all necessary technical and structural improvements to our websites to ensure they meet the requirements of search engines to facilitate search visibility improvement
• Ownership of all 3rd party relationships which support our SEO and ASO efforts. This includes, but is not limited to, link Building, on-site/technical and analysis
• Cultivation and implementation of an SEO measurement framework and reporting suite for presentation
• Work with the Marketing Directors to establish the SEO team as one key stakeholders in customer acquisition, ensuring that any change requests are clearly articulated and supported with business cases where necessary
• Work with product and promotional teams across digital and retail business units to support headline campaigns
• Responsible for the development of the knowledge and skill-set of the SEO team

Personal Qualities

• Demonstrates clear leadership and establishes a positive and collaborative relationship with all stakeholders and takes accountability and ownership for the function
• Demonstrates a sense of passion and pride about own work. Positive attitude and adapts well to change
• Inspires passion and excitement around shared goals, promoting an environment of achievement
• Ability to identify and prioritise Stakeholders, build strong relationships, and tailor communication to meet the stakeholders needs
• Proven experience of decisive influencing at all levels of the organisation and cross-functionally, and of providing clarity and insight to complex discussions and debates in order to achieve resolution and understanding
• Demonstrates determination and purpose to deliver and achieve the best results for the organisation

• Extensive experience in leading successful organic search teams and or campaigns
• Full understanding of SEO practices, strategies and terminology
• Extensive experience in working with multiple SEO programs and technologies
• HTML/ CSS JavaScript knowledge is advantageous
• Excellent written and verbal skills, with a strong attention to detail
• Demonstrate a highly acute approach to acquisition marketing activities and relate them back to financial performance / customer behavioural improvement
• Experienced in leading, managing and evolving a mid-size SEO team in a high pace and transactional environment – gambling industry experience is not mandatory but would be preferred

if you’d be interested in joining the Rank family, please get in touch and we can talk through the options available to you. 

To find out more information, follow us over on LinkedIn!

Rank Group & Rank Interactive