Rank Interactive is the digital business of Rank Group plc. We are a leading international digital gaming company, underpinned by superior talent and technology.

We operate a multi-branded strategy, using a combination of proprietary and licensed software to provide online bingo and slot gaming and a social gaming mobile application.

Every day, millions of people worldwide enjoy our products - which includes meccabingo.com and grosvenorcasinos.com - on their mobiles, tablets and desktops.

We bring people and entertainment together, delivering stimulating and entertaining experiences through diverse digital channels from our offices in Gibraltar, Guernsey, London, Maidenhead, Mauritius, Sheffield, South Africa and Israel. With a team of over 350 worldwide, we empower our colleagues to work at the peak of their strengths and passions by providing innovative and collaborative working environments that attract, retain and engages high performing talent.

An excellent opportunity to make a big impact for an industry giant offering a varied and exciting role and the chance to build our brand strategy.

The ideal candidate will be responsible for creating the most compelling propositions and promotional activity to responsibly drive significant increases in players numbers and revenue.

Leading with the customer first in mind you will develop product-lead headline and omnichannel campaign experiences that create unique and innovative reasons for customers to use and reuse Grosvenor Casino.

Key Responsibilities

• Devise and deliver headline proposition strategies to increase customer engagement and re-engagement
• Manage stakeholder relationships with Retail teams to align promotional and commercial activity and devise joint activities with a view to maximize impact and revenue
• Collaborate with AQC and Brand teams on ATL strategies to increase customer brand awareness and grow player Acquisition and Conversions
• Collaborate with Product teams to deliver market leading UX/UJ providing our players with an engaging and exciting experience on every visit
• Work closely with Ops, Social and CRM teams to deliver best-in-class player journeys that support all propositions as part of our multi-channel Casino offering
• Continuously analyse performance on an ongoing basis and focus on enhancing player Conversion, Retention and Reactivation
• Work with CRM, VIP, Ops teams etc. to ensure the effective sign off, implementation and delivery of creative briefs to produce solid campaigns that can be released to customers
• Maintaining awareness of the competitive landscape as well as opportunities for brand expansion and new product potential or propositional ideas
• Ensure that all activity delivered is consistent and follows the Brand and Best Practice guidelines to ensure that all materials are fully compliant with all relevant legislation

Personal Qualities

• Think creatively and not be afraid to try new ways of working
• Manage own time appropriately and to deadlines
• Work well in a team and able to share ideas and experience
• Able to work on own initiative, stays motivated and learns from setbacks

Skills and Experience Required

• Strong understanding of Digital Marketing & the channels/strategies used
• Previous Gaming history with Casino being an advantage
• Organisation, planning and attention to detail is key
• Analytical mindset with numerical aptitude
• Excellent written and verbal skills, with a strong attention to detail

To find out more information, follow us over on LinkedIn!

Rank Group & Rank Interactive