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Role Summary

The Commercial Director leads the commercial partnership and operational oversight for Nielsen’s New Zealand TV Audience Measurement contract. Acting as the primary commercial lead to the Television Broadcasters Group (TBG)—comprising TVNZ & Sky NZ, this role is responsible for contract governance, multi-million dollar revenue renewals, tender submissions, and ensuring total customer satisfaction across linear and digital measurement offerings.

Key Responsibilities

1. Broadcaster Group (TBG) Governance & Client Relationship Management

• Serve as Nielsen’s executive commercial lead for the NZ Television Broadcasters Group (TBG) and key industry stakeholders.

• Maintain high-level relationships with executive and insights leadership across major NZ broadcasters (TVNZ, Sky NZ,) and independent auditors.

• Work with the Operations lead and internal stakeholders present quarterly/monthly TBG meeting agendas, performance decks, and operational updates.

• Act as the lead point of contact for strategic commercial inquiries, escalated service matters, and industry body alignment.

2. Commercial Strategy, Contract Renewals & Tender Leadership

• Own revenue targets, fee structures, rate card management, and long-term contract service delivery. 

• Manage non-TAM software and data subscriber agreements (e.g., CMI, Ad Intel, eTAM) across broadcast entities, regional media, and government broadcast bodies (Whakaata Māori, NZ On Air).

• Oversee legal compliance, third-party access agreements (TPAs), and data licensing terms to safeguard Nielsen’s proprietary assets.

3. TAM Service Delivery & Measurement Innovation

• Collaborate with Operations, Data Science, and Product leadership to ensure high-quality delivery of linear ratings, streaming meters, eTAM, and fusion models.

• Monitor and communicate panel methodology enhancements, including panel matrix adjustments, Establishment Survey sampling, and streaming attribution models.

• Provide strategic guidance to clients on cross-platform measurement developments, co-viewing models, and market definition shifts.

4. Team Leadership & Resource Management

• Direct and mentor the local commercial client service team (e.g., Senior Commercial Manager) to fulfill contractual headcount commitments for NZ TAM.

• Align cross-functional support across Operations, Data Science, Legal, and Customer Success to deliver seamless service execution.

• Manage account allocations, workload prioritization, and succession planning within the Pacific client service structure.

Key Stakeholders & Interactions

External 

• NZ Broadcasters Group (TBG): TVNZ, Sky NZ

• Independent Technical Auditors & Industry Partners

• Regional Broadcasters & Funding Bodies: Whakaata Māori, NZ On Air

• AU Media & Industry Bodies (OzTAM, CRA, IAB) as cross-market touchpoints

Internal

• Executive Director & Regional Pacific Leadership

• Operations & Panel Management Leadership

• Data Science, Product Management & Engineering Teams

• Legal, Commercial Finance, and HR Business Partners

• 10-15+ years of senior commercial experience in media research, audience measurement, or broadcast account management.

• Proven track record in managing complex Joint Industry Committee (JIC) relationships or multi-client industry bodies.

Commercial Expertise:

• Demonstrated success in high-value contract negotiations, tender responses (RFP/RFI), and revenue retention.

• Thorough understanding of media economics, TV ratings trading, and digital video streaming metrics.

Technical Knowledge:

• Deep knowledge of Television Audience Measurement (TAM) methodologies, panel sampling, Establishment Surveys, and audience software suites.

Competencies:

• Strong executive presence, negotiation, and high-stakes presentation capabilities.

• Strategic decision-making and cross-functional leadership skills.

• Qualification : Degree/ PG

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Compensation Transparency: The stated salary range represents the full compensation scale for this level. To allow for future progression and development, new employees are typically hired into the lower to middle portion of this range. An individual's exact starting salary at Nielsen depends on several factors, including geographic location, skills, experience, training, certifications, and other business needs.