At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

The Analyst Ad Intel is responsible for supporting the team’s operations by conducting research, verifying brand details, and maintaining reference data related to brands, parent companies, and product category assignments in accordance with established guidelines and procedures. The Analyst will work under the guidance of team leads to ensure accurate classification, maintain quality standards, and meet productivity benchmarks. Additionally, they will collaborate with the team to resolve queries, incorporate feedback, and stay updated on process guidelines.

Reports to: Team Leader

Key responsibilities:

• Review unidentified media content using a video player and accurately identify the corresponding brand details from the existing database.
• Analyze advertisements and classify them under the appropriate brand and parent company in accordance with Guidelines.
• Determine the type of content (e.g., Commercial, Promo, PSA) based on specific indicators within the video.
• Create and maintain records for new brands or creatives as needed to best match the unidentified content.
• Conduct thorough research using reference documents and Ad Intel Coding Guidelines to correctly assign brands to unclassified media.
• Adhere strictly to Coding Guidelines to ensure high-quality and accurate output.
• Collaborate with the Team Lead and senior members to address queries and receive feedback on classification quality.
• Participate in clarification sessions to enhance classification accuracy and stay updated on the latest guideline revisions.
• Follow standard operating procedures (SOPs) to align outputs with ramp-up plans and overall objectives.
• Ensure compliance with quality standards by incorporating feedback from the Ad Intel quality assurance team.
• Maintain high classification accuracy to meet acceptable quality benchmarks.
• Consistently meet expected classification volumes within established timeframes to support seamless SLA delivery.

• Proficiency in interpretation and transcription.
• Strong command of spoken and written American English.
• Effective time management skills with the ability to meet deadlines.
• Exceptional spelling and grammar proficiency.
• Ability to work independently as well as collaboratively in a team environment.
• Capability to meet established benchmarks for quality and productivity.
• Receptive to feedback and committed to continuous improvement.
• Knowledge and interest in American culture (preferred).
• Exposure to U.S. advertising and television programming (preferred)
• Experience in a production environment (preferred).
• Strong research skills and ability to verify and maintain data according to established guidelines.
• Good knowledge of MS Excel or Google Sheets.
• Familiarity with advertising brands and creative characteristics.
• Knowledge of other media and advertising industry trends.
• Proficient in using data management tools and software.
• Must have creative thinking and problem-solving skills.
• Strong communication skills, both written and verbal.
• Ability to adapt to changing guidelines, procedures, and business rules
• Must be aligned with Nielsen's core values of Courage, Growth, and Inclusion.

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