The Communications team is responsible for building and enhancing Nielsen’s reputation as the leader in audience measurement. 

The Senior Director of Sports and Audience Communications is responsible for creating, overseeing and executing publicity strategy for numerous Nielsen research reports related specifically to sports and multiple demographics in the TV ecosystem. This includes the industry leading Global Sports Report; Engaging Black Audiences; Investing in Asian American Audiences; and more. 

This role involves placing positive stories in the press and arranging appearances at key industry events, while also managing relationships with Nielsen client PR teams. The job includes crafting proactive pitches utilizing Nielsen’s best-in-class audience measurement data. This role will also contribute to larger comms team objectives. 

Candidates should embody The Nielsen Way: dreaming big and owning the details; pushing forward with speed and agility; embracing uncertainty while shaping the future; and achieving together. 

The Senior Director should be an expert in emerging and traditional media, while also having a passion for sports. The candidate should have strong written and verbal communications skills; exceptional press relationships; and be a highly organized, proactive go-getter. This role reports to the Senior Vice President of Communications. 

RESPONSIBILITIES 

• Focus every day on telling positive, data-driven stories, with a focus on sports and different audiences.  

• Draft press releases, media alerts and internal communications. 

• Pitch a wide range of press, through the lens of telling positive audience related insights. 

• Manage communications with internal and external stakeholders.  

• Work closely with the commercial and consumer marketing teams to develop campaign-specific strategies for our clients.  

• Work with cross-functional teams, including events, commercial, marketing, social, PR, community engagement, product, and brand, to ensure maximum engagement across all partnerships. 

A LITTLE BIT ABOUT YOU 

You’re passionate about the media and sports industries, with an understanding of the landscape and trends in measurement, streaming, TV and content development. You know how to build relationships internally and externally. You are organized. You are eager to learn and contribute to the team. 

Most importantly, you are a driven person who enjoys being part of a fun and exciting work environment! 

• 8-12 years of related experience in media, advertising, measurement space.

• Entrepreneurial mindset with the ability to solve tough problems and handle pressure to meet deadlines. 

• Ability to work across a highly matrixed organization.

• Comfort working in a fast-changing, adaptive environment with urgency and a proactive attitude. 

• Strong writing skills.

• Strong organizational skills and attention to detail. 

• Strong communication and interpersonal skills.

• Strong collaboration capabilities.

• Strong negotiating skills with proven ability to build and maintain relationships.

• Creative and process-driven. 

• Ability to travel both domestically and internationally.

#LI-MF1

Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.

A reasonable estimated salary range for a new employee has been provided. It would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.

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