Jr. Digital Media Buyer

  • Full-time

Company Description

The Moran Group is looking for a talented Digital Media Buyer to plan and execute display, video, and Facebook strategies and tactics for a group of clients. This position will work with the Digital Media and Account Management departments to increase the online presence and ROI for our clients while keeping the agency and clients updated on campaign performance, targeting updates, etc. The right candidate will be both proactive and reactive with client accounts and will report to the Director of Digital Marketing.
Success in this role will be measured by consistent and accurate campaign setup, management, and reporting.

Job Description

This position will have specific responsibilities and experiences including:

  • Creation, implementation, tracking, analyzing, and optimization display and video campaigns in Google AdWords and well as paid social campaigns in facebook.
  • Analyzing and on-going optimization of campaigns
  • Monthly reporting analysis along with recommendations to improve campaign performance
  • Update campaign creative when receive
  • Monitor campaign pacing on a twice a week basis to ensure that campaigns are on track to deliver in full
  • Suggest budget updates for your existing clients if requested by the AEA or based on performance of the campaign
  • Set up and deploy both conquest and CRM email marketing campaigns
  • Monitor performance of email campaign in Google Analytics and make recommendations to improve performance when sending reporting
  • Help update any trigger issues that the interns find during their GTM Checks
  • Monitor quality of inventory for display and video campaigns - update custom black list as needed
  • Contributing to the growth and development of fellow colleagues and the company

Additional Information

All your information will be kept confidential according to EEO guidelines.

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