About the organization:

AFTD is the leading organization dedicated to ending the most common form of dementia under 60, known as FTD. We help families affected today, and drive research to bring hope for the future.  We value knowledge, compassion, collaboration, respect, and dignity. Our work to bring about a world without dementia is only missing your passion and your expertise.

About the role: 

Working with the Director of Marketing & Communications and other staff, the Digital Marketing Manager will lead planning and development of all AFTD Marketing Cloud journeys and ad campaigns, analyzing metrics to position AFTD for maximum impact and engagement.  

They will use web analytics tools and design ads to better optimize campaigns.

FUNCTIONAL RESPONSIBILITIES 

Essential Job Functions 

• Analysis and Reporting: Use analytics, with a continuous test, learn, and improve mindset proactively builds campaigns and reports that present data in a way that generates actionable insights.
• Managing Marketing Cloud Strategy: Help develop and manage AFTD’s marketing strategies to target communities across the United States and a growing global audience. Responsible for AFTD’s Marketing Cloud administration, effectively engaging all segments of our audience, including FTD-unaware members of the public, families facing a new diagnosis and established donors and volunteers. Coordinate with the staff to ensure alignment of web and social media content. While Marketing Cloud experience is preferred, for promising candidates who do not have Marketing Cloud-specific expertise, AFTD can provide professional development support to build expertise in this emerging platform.
• Managing Digital Advertising: Create and monitor Google Ads and inform social ad campaign building and optimization.
• Inform Website design to support marketing objectives and increase conversions. Experience with WordPress and Form Assembly are a plus.

Other Job Functions

• Conscientiously follow company policies and practices and care for company property.
• Other duties as assigned.

Supervisory Responsibilities

• This position does not have supervisory responsibilities.

Knowledge, skills, and abilities required for this role:    

• Bachelor’s degree or equivalent experience required; relevant advanced degree preferred
• Relevant technical certifications (incl. Google Analytics, Google Ads) will be considered
• 3+ years of digital marketing automation experience is required.
• Excellent verbal communication, writing, and editing skills
• Relevant technical certifications (incl. Google Analytics, Google Ads) will be considered
• 3+ years of digital marketing automation experience is required.
• Excellent verbal communication, writing, and editing skills
• Strong technical proficiency, with proficiency in Salesforce, Salesforce Marketing Cloud, Google Analytics, WordPress, and Form Assembly a plus.
• Demonstrated outreach to diverse populations a plus.
• Demonstrated expertise with using digital analytics to drive marketing strategies
• Excellent organizational and time management skills
• A professional, flexible team player who is willing to take on new challenges

This position is fully remote. AFTD’s office is King of Prussia, PA-based, and candidates within commutable distance of our office may be asked to consider hybrid work as part of the hiring process.

The Association for Frontotemporal Degeneration requires all new employees to present proof they are fully vaccinated against COVID-19 when they start work. Currently, “fully vaccinated” is defined as someone that has received both doses of the Pfizer/Moderna COVID-19 vaccines or one dose of the Johnson & Johnson COVID-19 vaccine 14 days or more before they begin work. Individuals with a disability or a religious reason preventing them from taking the vaccine may request an accommodation. 

AFTD is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. 

All of your information will be kept confidential according to EEO (Equal Employment Opportunity) guidelines. 

If you are interested in learning more about this unique opportunity, please submit your cover letter and CV.