Marketing Automation Manager

  • Full-time

Company Description

TeamViewer is a leading global technology company that provides a connectivity platform to remotely access, control, manage, monitor, and repair devices of any kind - from laptops and mobile phones to industrial machines and robots. Although TeamViewer is free of charge for private use, it has more than 625,000 subscribers and enables companies of all sizes and from all industries to digitalize their business-critical processes through seamless connectivity. TeamViewer proactively shapes digital transformation and continuously innovates in the fields of Augmented Reality, Internet of Things and Artificial Intelligence. Since the company's foundation in 2005, TeamViewer's software has been installed on more than 2.5 billion devices around the world. The company is headquartered in Goppingen, Germany, and employs around 1,500 people globally.

Job Description

We are looking for a Marketing Automation Manager to support our Marketing team in various tasks revolving marketing automation and email marketing through tools including Marketo and Inxmail. This role acts as a key player in setting up and automating sophisticated marketing journeys to nurture both prospects and customers through their lifecycle as well as executing ad-hoc email campaigns on a global level. 

  • Plan, build, and execute marketing automation programs in Marketo among other email sending tools
  • Understand, monitor, lead and apply governmental and company policies and regulations on the execution of marketing activities
  • Support the optimisation of lead scoring and routing methodology to increase funnel efficiencies and conversation rates
  • Manage the lead enrichment strategy for improving the quality of the database (prospect and customer) to enable effective segmentation and profiling
  • Interpret customer data to identify triggers and behaviors that indicate potential required changes to our programming
  • Monitor and maintain a high standard of deliverability and sender reputation across our email platforms
  • Collaborate closely with all marketing functional teams, sales operations, IT, and our executive leadership
  • Actively monitor, analyse, and report on marketing programs and program budgets and identify areas for testing and improvement
  • Provide thorough knowledge of best practices and processes for marketing automation and actively drive, organise, and participate in key enhancements in all marketing technology

Qualifications

  • Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field
  • 2-5 years working in marketing automation and email marketing (Marketo experience preferred, but not required)
  • An understanding of the lead funnel, scoring and strategies to optimise lead conversion
  • Experience working with a CRM system (MS Dynamics CRM experience is a plus)
  • Marketing operations experience as it relates to email nurturing, funnel optimisation, and database management
  • Deep understanding of marketing metrics and analytics, proactive in analysing performance and making improvements
  • Team player with excellent verbal and written communication skills
  • Proficiency in Excel and other data analysis tools. Tableau or similar (preferred)
  • Strong analytical and problem-solving skills backed by understanding of complex data sets
  • Demonstrated ability to build highly effective working relationships with cross-functional teams with the help of team-oriented mindset paired with leadership mentality which will help you strive for greatness and grow as our team expands
  • Keen interest in performance marketing topics and the utilisation of the latest tools, techniques, and processes to make your work as efficient as possible

Additional Information

  • Contract location is Adelaide
  • Thorough on-the-job training is provided to help you succeed in the role
  • Enjoy flexible working arrangements with our optional hybrid work from home program
  • Grab the opportunity to provide active input on a fast-growing company and TeamViewer product downloaded and used thousands of times every day, all around the world
  • Look forward to company celebrations, team events and other social gatherings
  • We truly live and celebrate cultural diversity: our colleagues come from from more than 70 countries and speak more than 40 languages
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