VP of Digital Marketing

  • 290 Utah St, San Francisco, CA 94103, USA
  • Employees can work remotely
  • Full-time

Company Description

Digital Fuel Capital is one of the leading private equity investors in the eCommerce space. Our portfolio covers eCommerce brands including home improvement, apparel, snow sports and automotive businesses. Digital Fuel Capital provides both capital and in-house strategic and operational resources to help their brands succeed. 

Our newest multi-brand platform is The Digital Stronghold. The Digital Stronghold is a group of men’s first eCommerce businesses under one platform with a broad shared service resource base. Our first acquisitions under The Digital Stronghold have been Taylor Stitch and The Tie Bar.  We are rapidly scaling and expect additional brands to join this portfolio.

Job Description

VP of Digital Marketing Overview:

  • The VP of Digital Marketing will be expected to strategize, optimize, and manage a variety of performance levers and data sources across all channels, the majority of which are digital.  This executive role will lead these activities across our portfolio of brands.  The VP of Digital Marketing will oversee a team including customer acquisition, retention as well as on- and off-site creative testing.  Critical to your role will be the ability to take tests to scale and drive impact for the business. The ideal candidate will have a strong grasp of the acquisition, retention, & attribution marketing technology landscape and have experience leading this for a data-centric eCommerce business. In this role you will determine allocation of a large monthly marketing budget and have a seat at the leadership table.

Performance Marketing Responsibilities:

  • Build and oversee a team of focused performance marketers, CRM, and analytics leaders

  • Responsibility for setting overall marketing priorities and marketing calendar 

  • Develop, recommend, and execute marketing programs across a variety of paid channels including Facebook, Instagram, Google, Affiliates, Display, CTV, other social platforms and offline channels like TV/OTT & Podcast/Radio 

  • Drive the acquisition roadmap including creative development, audience testing, budget management and landing-page strategy 

  • Work with the creative team to make sure all performance marketing assets are built effectively as well as gather learnings to improve them 

  • Strategic oversight of customer engagement strategies 

  • Partner with VP of Product to develop long-term site experience roadmap 

  • Exploration of new performance marketing opportunities 

Brand marketing responsibilities:

  • Partner with brand leads to execute on brand architecture (brand vision, brand DNA, customer personas)

  • Ensure consistency of brands across all touchpoints of consumer engagement (website, email, social)

Qualifications

  • At least three years of experience in running marketing for a direct-to-consumer business that is both performance marketing and brand driven 

  • At least ten years of progressive marketing experience with some brand management or brand marketing experience a positive

  • Deep understanding of the full marketing funnel, attribution, how various channels interplay with one another, and ultimately drive ROI 

  • Knowledge of best practices and tactics across social media channels including but not limited to Facebook, Instagram, TikTok, Twitter, Snapchat, Pinterest, etc. 

  • Familiarity with attribution, testing and development of data infrastructure to support customer segmentation strategies 

  • Clear comfort with managing a business based upon a customer economic model and understanding of overall company P&L drivers

  • Demonstrated history of building new revenue streams and/or increasing existing customer repeat purchase

  • History of using consumer insights to inform strategic planning

  • Exceptional analytical skills: expert in Excel, Google Analytics, BI tools, with a keen ability to articulate results and learning 

  • Preference for working with small teams

Additional Information

Location and Travel:

  • Any location based in the United States, Minimal travel required

Compensation:

  • Competitive combination of base comp, performance bonus and equity

  • Material upside from allocation of option plan.

Other:  All your information will be kept confidential according to EEO guidelines.