Product Marketing Coordinator
- Full-time
Company Description
About Us
Taylor Stitch is a mens lifestyle company headquartered in San Francisco, CA. We design and sell timeless, high quality clothing and accessories and leverage customer feedback through every phase of our operation. Each week, we unveil new designs in our crowdfunded “Workshop” platform, but only produce the products and quantities our customers demand.
Our Values
- Operate with Integrity
- Customers First
- 1% Better Everyday
Job Description
About The Job
You’ll be the Swiss Army knife of our marketing team—organizing the weekly product launches and making sure the marketing materials are ready to go. You’re going to gather product assets (photography and copy), coordinate product launches and drive community engagement.
About You
You're a complete product and style nerd with a casual, approachable tone because this stuff can be scary to the everyday guy.
You revel in telling people about the merits of a great pair of denim jeans, Goodyear welts, how versatile an Oxford Shirt is and may follow too many vintage watch accounts on Instagram.
You’re just as versatile as your closet. You may have bagged a 14er or two, made an effort to catch some tasty waves and have drifted a fly (or things of the sort).
You can put together a simple outfit that says I look good, but I’m not trying too hard, because we’re guys and who the hell wants to look like they’re trying?
When we say you like details, you border on OCD. Nothing falls through the cracks, whether it’s the timing of an email send or a spelling error. You’re going to be the last stand before something goes live to our entire community.
Product Launch Management / Analyzation
Coordinate weekly product launch communications across all digital channels (email, social, web, affiliate,etc…)
Develop and implement digital media programs that deliver increased community awareness, engagement and growth
Develop program success metrics and deliver regular performance reports, analysis, and optimization of social and email programs in collaboration with Brand Director
Manage product launch email calendar including messaging, intention, and segmentation of all weekly marketing emails.
Track and report on product launch success with the help from the inventory planning team
Work cross-functionally with the product team to own product content including copy, specifications, and launch dates
Website Merchandising (in partnership with Growth and Experience teams)
Oversee the onsite merchandising of all product across multiple category and collection pages.
Work with customer experience team to understand the customer purchase flow and optimize product mix to maintain relevance at time of purchase.
Define special collection moments that align with growth and brand marketing campaigns throughout the year including promotional initiatives
Ad Content Creation
Responsible for staying up to date on social platform updates and opportunities.
Taking big campaign ideas and translating them into actionable items to create sales
Work collaboratively with growth marketing team to build content to drive successful ad campaigns
Qualifications
About You
Bachelor's degree. 1-3 years relevant professional experience.
You're a complete product and style nerd with a casual, approachable tone because this stuff can be scary to the everyday guy.
You revel in telling people about the merits of a great pair of denim jeans, Goodyear welts, how versatile an Oxford Shirt is and may follow too many vintage watch accounts on Instagram.
You’re just as versatile as your closet. You’re no stranger to a smoker, may have bagged a 14er or two, made an effort to catch some tasty waves and have drifted a fly (or things of the sort).
You can put together a simple outfit that says I look good, but I’m not trying too hard, because we’re guys and who the hell wants to look like they’re trying?
When we say you like details, you border on OCD. Nothing falls through the cracks, whether it’s the timing of an email send or a spelling error. You’re going to be the last stand before something goes live to our entire community.
Additional Information
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- Before you submit, write a quick note letting us know why you are a great fit for our team.