TBC is looking for a Senior Brand Manager for Corporate Banking business, Wealth Management and Investment Banking (TBC Capital) businesses.

A Senior Brand Manager is responsible for developing and executing brand strategies to strengthen a company’s market presence and achieve growth objectives. They oversee marketing efforts, monitor market trends, and ensure the alignment of all branding activities with the company's goals.

1. Strategic Planning and Execution
   • Develop and implement brand strategies to enhance customer engagement and brand equity.
   • Analyze market trends and customer insights to shape branding initiatives.
   • Plan and execute marketing campaigns across various channels, including digital and traditional media.
2. Collaboration and Leadership
   • Work closely with cross-functional teams, including sales, product development, and digital marketing, to align branding strategies.
   • Collaborate with external agencies for creative execution and media planning.
   • Lead and mentor a team to achieve high-impact outcomes.
3. Market Research and Analysis
   • Conduct competitive analysis and market research to identify opportunities for brand positioning.
   • Monitor campaign performance and analyze ROI to refine strategies.
4. Brand Identity and Communication
   • Oversee the development of brand assets, including logos, messaging, and content.
   • Ensure consistency in brand communication across all touchpoints.
5. Budget Management
   • Manage brand budgets, ensuring efficient allocation of resources for maximum impact.
6. Stakeholder Engagement
   • Present branding strategies and results to senior leadership and stakeholders.
   • Build relationships with key influencers and industry leaders to enhance brand visibility.

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• Experience: At least 5–7 years in brand management or marketing roles, preferably in a high-paced or competitive environment.
• Technical Skills: Proficiency in tools such as Adobe Creative Suite, CRM software, and marketing analytics platforms.
• Core Competencies: Strong leadership, project management, and analytical skills. Exceptional written and verbal communication abilities.

Desired Attributes

• A creative and strategic thinker who can balance multiple priorities.
• Ability to lead cross-functional teams and manage external agencies.
• Strong understanding of both digital and offline marketing channels.

This role is essential for driving brand growth, shaping consumer perceptions, and positioning the company as a leader in its industry​

TBC processes the personal data of the candidate in order to determine the suitability of the candidate for the vacancy, in accordance with the requirements of the Law of Georgia on Personal Data Protection. Information about the candidate may also be processed to determine the suitability of the candidate for future vacancies. Information about the candidate is stored for a maximum of 3 years. In case you do not want further data processing, want to change or delete data, please follow the link and contact us through the communication channels located at the same link: Privacy policy - TBC Bank

TBC shares its information with companies included in the TBC Bank Group PLC. Subsidiary companies also ensure personal data processing in accordance with the law. If you do not wish to share your data with TBC Group companies, please contact us at the same link: Privacy policy - TBC Bank

TBC conducts the selection process of candidates in compliance with the requirements of the Law on the Elimination of All Forms of Discrimination and the principles of equal treatment of persons and eliminates discrimination against persons on any grounds.
If you see signs of discriminatory treatment, contact us: 032 2 27 27 27 *1998;

We will contact you only those who will pass the first stage of selection and will be granted candidate status.