Welcome to This Australian Life. 

From the millions of Australians we protect, to those that make it happen every day at TAL, people really are what we’re all about. We want to grow with you. Achieve with you. And support you to do your best work. That's why we're focused on developing leadership, promoting diversity, rewarding excellence, and retaining great talent.

We're always looking for people who want to go further with us. People who do what’s right, aim high, and work smart.  Why not see where we can go?

The Marketing Manager will support and execute marketing campaigns across varied media channels to drive desired business results.

In this role you will: 

• Support the delivery of marketing channel strategies to drive acquisition and deliver leads/sales forecast in line with business targets
• Work with all lead suppliers, partners and media agencies to plan, deliver, monitor and optimise campaign activity.
• Support relationships with all lead suppliers, including agencies, lead generation partners and commercial partners

• Support the lead volume process with all partners and hold them accountable for delivery to forecast

• Explore and expand marketing into new channels via working collaboratively with Alliance partners and media partners
• Support the financial management of campaign spend across ATL & BTL campaigns
• Report on, and analyse, performance of each channel
• Support the design and development of effective short and long term lead generation and lead nurture plans across TAL and Alliance Partners to drive acquisition.
• Run marketing automation and lead nurturing campaigns independently through email, SMS, content, landing pages and Digital channels across TAL and Alliance Partners

Essential skills

• Strong business acumen
• Excellent communication and facilitation skills
• Demonstrates ownership and thrives on accountability
• Highly organised and proficient at stakeholder management
• Willingness to learn new skills
• Proactive with a can-do attitude
• Ability to think strategically and execute in detail
• Strong analytical skills

Qualifications - essential

• Tertiary education
• Min. 2 years’ experience in a marketing channel role
• Strong understanding of ATL and BTL media channels
• B2C experience
• Experience in managing agencies and lead suppliers
• Experience in navigating complex stakeholder environments

Qualifications - desired

• Relevant tertiary qualification in digital media or similar
• Financial Services experience
• Min. 2 years’ experience leading projects

You’re always accountable for your actions. You never give up. You strive to find the best outcomes for customers and partners. And you value working together to find the best solutions for problems. 

As part of the recruitment process, there are a number of checks which may be conducted to demonstrate your eligibility for a role at TAL including Criminal History, Bankruptcy, Entitlement to Work, Regulatory and Reference Checks.

At TAL we value diversity in all its forms and are committed to fostering an inclusive and equitable culture for all our people. We encourage Aboriginal and Torres Strait Islander people, individuals from all backgrounds, including those with caring responsibilities, people living with disability, and individuals from the CALD and LGBTQI+ communities to apply. Even if you don’t check every box in the criteria above, we encourage you to apply today or get in touch with us here.

To provide you with the best experience, we can accommodate you at any stage of the recruitment process. Simply inform our Recruitment team at any time.

TAL is recognised by the Workplace Gender Equality Agency as an Employer of Choice.  We are proud to be a member of Diversity Council Australia and the Australian Network on Disability. For information on our reconciliation journey, please read our Innovate Reconciliation Action Plan.

We acknowledge the Traditional Custodians of the Land in which our Head Office is based, the land of the Gadigal people of the Eora Nation, and recognise their deep connections to the land, sea, and culture.
We extend this acknowledgment to the many Traditional Lands that we operate across and pay our respects to Elders past, present, and emerging.

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Everyone at TAL has a responsibility to do the right thing and is accountable for the way they conduct themselves. Our expectations are that you follow the principles set out in our Code of Conduct when you come to work every day. Risk management is everyone’s responsibility.

If you are already a TAL employee please apply via the SmartRecruiters button in Workday and navigate to the Employee Portal. This is important to ensure that your application is recorded accurately.