Role purpose: Develop and implement customer campaigns to optimize customer experience.

Key responsibilities of role
 

• Drives business performance by supporting the sales team with customer marketing and demand generation activities.
• Leads execution of customer marketing-related activities in the Customer Relationship Management (CRM) tool.
• Implements the annual marketing plan in close connection with the sales team, and within the agreed Marketing budget, including campaign planning, advertising and promotion (A&P) execution, marketing communication, product promotion materials, and digital marketing platform management.
•  Designs and delivers campaigns, including NPIs, in close cooperation with the sales teams and Product Specialists through traditional and digital channels .
• Organizes customer events (demo days, demonstration fields local exhibitions, digital /virtual etc.)
• Develops and delivers marketing support and communication materials in compliance with company branding guidelines and principles, and as the interface with external agencies. Localizes and leverages regional campaign communication content.
• Supports business performance improvement by providing data driven customer insights and feedback also with the support of A.I
• Provides supporting analytics to improve customer targeting for more effective campaign planning ,design and execution
• Manages the Syngenta Vegetable Seeds Country country website and develops/maintains interaction with growers through social media, SEO, and messaging platforms (e.g.Email/Whatsapp)
• Coordinates with sales team to actively and  use the CRM tool in support of A&P and Customer Marketing campaigns, such as but not limited to adding customers to CRM campaigns, defining and managing lead capture and lead management/handoff processes, implementing lead capture strategy, and executing key-account marketing.
• Support and guidance on Campaigns/Resources prioritization by crop /CU based on historical outputs, learnings and ROI.
• Manages assigned A&P budget and promotional inventory within a CU/Crop throughout the year aligned with strategic priorities defined by PS.
• Works with Territory Product Specialists to communicate customer-facing product communication in-line with Product / Product Line strategy.
• Lead Commercial Offer Plan (COP) Platform in collaborate with Product Development teams to shape go-to-market strategies for NPIs, ensuring seamless integration of product features, competitive positioning, and grower needs.
• Responsible for product-driven growth especially new launches in differentiated marketing segments
• Strategic leader that bridges product innovation and market execution, who can translate technical capabilities into compelling customer value while scaling commercial success.
• Partner with Sales Leadership and Product Specialists to orchestrate campaign launches, including pricing strategies, channel mix, and sales enablement tools.  
• Proven track record in leveraging product insights to optimize Portfolio, positioning, pricing, and volume growth.

• Master’s degree in agriculture with 5-7 years of experience in agriculture, candidates with proven record of brand & campaign management and/or product development will be preferred.
• Marketing experience: A strong background in marketing is essential, including experience in developing and executing successful marketing campaigns.
• Customer experience knowledge: Understanding of customer behavior, preferences, and
  expectations is crucial to creating effective campaigns that drive sales and enhance the
  experience of customers.
• Familiarity working within a Customer Relationship Management (CRM) system to manage leads,
  identify cusomters for a campaign, and manage data related to customer marketing and
  campaigns.
• Familiarity with tools such as CRM systems (Salesforce Sales Cloud), marketing automation
  (Salesforce Marketing Cloud), website CMS systems (Drupal), design templating software
  (Canva), asset management systems (Bynder), and related marketing analytics tools.
• Experience creating customer-facing marketing communication materials that are in line and
  compliant with a brand standards. Has demonstrated experience being the owner of customerfacing
  materials in physical and digital media.
• Experience working with outside marketing support services such as design agencies,
  photographers, videographers, copywriters, and creative service teams. Managing their scope of
  work, providing feedback and review, and managing their compliance with our brand standards.