Product Specialist (Holambra/SP)
- Full-time
Company Description
Syngenta Seeds is one of the world's largest seed developers and producers for farmers, commercial growers, retailers and small seed companies. Syngenta seeds improve crop quality and yield. High quality seeds ensure better and more productive crops, which is why farmers invest in them. Advanced seeds help mitigate risks such as disease and drought and allow farmers to grow food using less land, less water and fewer inputs.
Syngenta Seeds brings growers more vigorous, strong and resilient plants, including innovative hybrid varieties and biotech crops that can thrive even in challenging growing conditions.
Syngenta Seeds is based in the United States.
Job Description
Product Specialist Manager (Holambra/SP)
(Vaga afirmativa para Mulheres)
Reports to role: Territory Brand and Customer Head
Department/Function: Marketing
Role purpose: Harmonize & Ensure consistency of processes across crops by managing a
team of PS by monitor and shape the product portfolio.
Key responsibilities of role:
· Developing product strategies for a given geography, collaborating with cross-functional teams
to ensure product alignment with business goals
· Define local Target Product Profile, leading product decisions including market positioning and
overall product life cycle management including portfolio shape .
· Planning trials: define the standard varieties, trial seeds allocation and standard key traits for
evaluation of the PLC 6 trials
· Inputs Seed Production needs of PLC 5 to 6 & 6 to 7 for the territory
· Consolidates CU or Territory Trial reports (PLC6) to support advancement decision and
promotional activities
· Define and drive New Product Introduction (NPI) strategy and Plans with the Customer
Experience campaigns
· Drive variety naming and activate registration / IP protecting
· Assess value traits & positioning , proposing pricing
· Provide strategic inputs to RCL by maintaining an in-depth understanding of the changing
market trends ,values and value chain needs including competitors landscaping
· Update customer needs and preferences, to support analysis of portfolio health, update of TPP
and prioritize crop, segments, market scope
· Gives technical support to key producers, leverages technical knowledge to the sales team to
prepare sales arguments and after sales support
Qualifications
Leadership and team management experience
1.Product Strategy Development: Experience in developing product strategies and collaborating
with cross-functional teams
2. Product Lifecycle Management: Knowledge of defining market positioning and life cycle
management
3. Data Consolidation and Analysis: Experience in consolidating Trial reports to support
advancement decisions and developing promotional activities.
4. New Product Introduction Strategy: Ability to define and drive NPI strategy including
customer experience campaigns.
5. Market Analysis and Pricing: Experience in assessing value traits, market positioning, and
proposing pricing strategies based on market trends and competitor analysis.
6. Customer Needs Analysis: Ability to update customer needs and preferences, support
portfolio health analysis, and update Target Product Profiles.
Ability to conduct market research and analyze customer needs and preferences to identify
opportunities for product development and portfolio expansion.
Strategic thinking: The ability to think strategically and develop long-term plans for product portfolio
development that align with business goals and customer needs.
Communication skills: Strong communication skills to collaborate with cross-functional teams,
including sales, marketing, and engineering, to ensure that product development aligns with
customer needs and business objectives.
Adaptability: The ability to adapt to changing market conditions and customer needs to ensure that
the product portfolio remains relevant and competitive.
Leadership: Strong leadership skills to inspire and motivate teams to achieve product development
goals and drive innovation
Advanced English required and Spanish desirable.
- Availability to travel (30 to 50% of the time);
- Vegetable skills desirable.
- Strategic marketing;
- Product development;
- Customer marketing.