As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all – while minimizing the use of land and other agricultural inputs. Syngenta Crop Protection keeps plants safe from planting to harvesting.  From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold. Syngenta Crop Protection is headquartered in Switzerland.

Role purpose

• Develop and ensure execution of the product strategy and tactics that maximize overall profitability of The Category Portfolio across the 5 year planning period & beyond.
• Active Product Lifecycle Management (PLCM) of existing portfolio and New Product Introductions (NPI), providing direction and coordinating activities across functions including Development, Supply, Customer Marketing, Finance and Sales in order to maximize profitable product life.
• Ensure the development and execution of effective brand plans for The Category in Vietnam, ensure effective briefing of the campaign team on brand strategies and direction as key input to the campaign planning process; get buy-in from the Syngenta sales team
• Maintain 2 year rolling product volume and revenue forecast as part of the monthly Sales & Operations Planning (S&OP) process.

Accountabilities

1. Strategy and Business accountabilities

• Work with APAC Marketing team, Vietnam Marketing, Sales, Finance and P&S team to develop 5-year strategy for profitable and sustainable growth, and getting consensus on priorities and resource plans.
• Contribute in territory / country operation and governance processes when required (S&OP, iPlan, Portfolio Development Cycle (PDC), Country Leadership Team (CLT), Marketing Leadership Team (MLT), Portfolio Leadership Team (PLT), Price Steering Committee (PSC))
• Act as champion for The Category in Vietnam and with the APAC organization when necessary.

2. Product & Campaign Management Accountabilities

• As a member of Portfolio Leadership Team, lead, manage and contribute in cross function coordination
• Monitor market intelligence, bringing actionable customer insight into portfolio strategy and marketing plan
• Develop and drive implementation of product strategies (NPI and PLCM) including market and customer segmentation, product positioning, pricing and go-to-market plans through creation of Brand Plans and management of the end to end process  in commercial launches
• Effectively brief the Campaign team to ensure the creation of a clear marketing communications strategy for the portfolio (e.g., media mix, budget allocation across services, etc.)
• Work closely with Campaign Team to plan and deliver effective marketing campaigns driving their execution through the Sale Team and monitoring its effectiveness in timely manor.
• Manage product life cycle (including phase out) and product-related issues by coordinating with CPD and cPLT and rPLT.
• Develop and execute product pricing strategy (value, transactional, commercial offers)
• All employees must take personal responsibility and co-operate in preventing harm to themselves, others and the environment.  This can be achieved by complying with Syngenta’s work instructions, policies and procedures and actively supporting and contributing to the ongoing development of HSE standards.

• Internal experience of the agri-business sector in Marketing, Sales and Strategy
• Experience in portfolio and brand development and management.
• Experience in campaign development and management
• Working relationship with above territory organization and other companies
• Understand market dynamics and competitive environment in agriculture industry and translate it into strategy.
• Designs effective product life cycle management strategy and brand strategy
• Ability to apply MaSE pillars effectively
  • Creates strong, distinctive brand & crop plans
  • Delivers distinctive value proposition to customer
  • Develops/executes campaign plans
  • Develops/implements effective product communications
  • Develops/implements effective pricing strategy (lead value pricing, influence transactional pricing) with the pricing manager
  • Support effective field force strategy
  • Support effective CRM strategies
  • Able to use market research effectively to understand customer, markets and channels
• Anticipates changes in the market and adjusts strategies accordingly
• Analytical thinking
• Financial acumen
• Strategic thinking
• Influencing and negotiation
• Communication and presentation skills
• People/team management
• Program/project management