This information describes what your business aims to accomplish and the path it wants to follow to achieve those goals. This can help entice people to engage with your business if their values align with your business'.

your business description summarizes what your company does, its purpose, and what makes it unique. It’s a critical component of your business plan and immediately follows your executive summary. 

Investors or lenders will have one major thing on their minds—return on investment. They want to know if your business has the potential to be successful and whether it’s worthy of their investment dollars.

All your information will be kept confidential according to EEO guidelines.