We are Swissquote and we challenge the code to deliver innovative services & products that make financial opportunities accessible to everyone.

We deliver our services to + 450’000 clients who can trade over 3 million products through performant and secured platforms.

As well as various online trading products (stocks, cryptocurrencies, bonds, funds, derivative products…), we provide Forex, Robo-Advisory and Mortgages solutions.
That makes us the Swiss Leader in online Banking!

Join our 1000 employees all over the world to accelerate your career in fast-moving and rock-solid company! We keep on growing and at the end of June 2022, Swissquote held over 50 billion Swiss francs in assets for more than 520,000 private and institutional clients.

Follow Humans of Swissquote to discover our people & culture!

Reporting into the Head Marketing, your role is to oversee the brand management & digital marketing teams. You will craft & build core marketing strategies, compelling marketing narratives and help bring our brand stories to life with investors with bringing expertise on branding, media, conversion & customer analytics. This leadership role necessitates being at ease at the complex intersection of financial markets, fintech, branding & digital marketing trends.

Key responsibilities

We are looking for a senior creative & data-driven marketing leader with customer-centric mindset to animate the Swissquote marketing funnel, reinforce the Swissquote brand and help us connect emotionally to our clients & to the investors’ community in general

Your responsibilities will include:

• Champion a high-class brand strategy with ambitious international expansion plans
• Lead & empower a team of 10 talents in brand management, digital marketing & financial education
• Understand target audience and competition dynamics to formulate powerful insights
• Master Swissquote financial services, markets & fintech trends to improve marketing-mix
• Partner with the marketing leadership to craft & build full year brand plans
• Inspire agencies to do their best strategic, creative & media work
• Implement full-stack marketing plans & campaigns including TV, OOH, print, audio & digital
• Oversee brand digital presence & global social media strategies
• Partner with the in-house creative agency lead to elevate the brand & customer experience
• Provide ongoing reporting & strategic recommendations
• Seek marketing efficiency & automation opportunities to scale operations
• Plan mid-term strategic plans to build a brand competitive edge

The ideal candidate

• Minimum 10 years’ experience in brand management & digital marketing positions with proven track-record on developing integrated marketing plans
• Demonstrate leadership in building teams
• Advanced knowledge of the Swiss media landscape and its specificities
• Passionate for all things about marketing, digital & fintech
• Previous experience in fintech or in a retail finance business is a plus
• Ability to think strategically, to create and implement marketing plans/brand briefs
• Ability to adhere to an expectation of complete confidentiality on all business matters
• Strong project, budget management & problem-solving skills
• Develop business acumen and create management-level presentations
• High energy, hard-working team player with customer focus
• Excellent oral/written communication, collaboration & influencing skills
• Education to master’s degree level
• Fluent French, German & English

SQ3