Content Marketing Executive (Circa £25k)

  • 1st Floor, Glasgow, Renfrewshire
  • Full-time

Company Description

Swipii is on a mission to give local businesses the tools and technology they need to help compete on a level playing field with global brands.  We want consumers to use Swipii to discover local offers, save money on their everyday purchases, and share them with their friends and community.

In less than 3 years Swipii has achieved several milestones that as a team we are very proud of:

  • UK’s top 100 start-up

  • Europe’s top 100 disruptive start-up in retail industry

  • UK’s best customer loyalty, CRM and Personalisation platform

  • Founded by Forbes 30 under 30 winners

We currently have an exciting opportunity for a Content Marketing Executive to join our amazing team!

As content marketing executive at Swipii, you will be responsible for communicating the story of our product to both our end users and local businesses. You will be expected to be our chief advocate for our mobile app which is aimed at our users and our card-linking loyalty programme for businesses. Additionally, you will be charged with crafting the content strategy around the messaging and marketing for new feature launches, press releases, websites content (including online sales), email marketing. In other words you will have an exciting role to play across the full customer journey.

Ideally (but not essential) you will have worked in both a B2B and B2C environment during your career and understand the key differences when it comes to content marketing to both sides of the network. You will ideally also have experience collaborating with product, development and marketing teams in an agile environment.

Job Description

Responsibilities

  • As Content Marketing Executive, your role will be to develop and distribute B2B and B2C content marketing strategies to educate both Business and Consumers about our product and it's benefits.. We are entering an exciting phase of UK Growth with our new app based product and therefore need a dynamic individual take our content to the next level.

  • Creating and distributing content marketing initiatives such as blogs, landing pages, social media posts and video content to articulate the benefits of our products to business and consumers.

  • Assist members of our customer success team with prospects when appropriate to provide deeper dives into the product.

  • Measure and understand analytics and behaviours relating to the product marketing activities you are undertaking at any given time to be able to adapt based on the data insights.

  • Liaise closely with the product development team, ensuring your knowledge of our product and its development is 2nd to none at all times.

  • Day-to-day management of social media channels.

  • Performing keyword research to assess content fit.

  • Pinpointing bottlenecks and inefficiencies in campaigns, addressing them and optimising each campaign for their individual audiences.

Qualifications

Skills & Experience

  • BA Hons degree in Marketing or equivalent working experience or 2 years’ active content marketing experience.

  • Hands on experience in : social & SEO  

  • Excellent written and verbal communication skills - there is a lot of writing and selling of ideas in this role.

  • Exceptional data analysis skills. - Be data driven in your work, carrying out research so you can understand the marketplace that we operate in to help with product positioning.

  • Preference for working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to fully understand the customer experience so you can bring the product to life. You will be at the centre of our entire company, constantly interacting with teammates and prospects.

  • Ideally previous job experience within an internet economy business

Additional Information

Why work for us?

Swipii is all about loyalty and maximising rewards  - this extends beyond our product and what it brings to consumers and business. It also rings true for our people and what it means to work here at Swipii.  

Our goal is to make Swipii a rewarding place to work and to be an employer of choice……always.

What we can offer you:

  • Personal learning and development opportunities.

  • 32 days holiday.

  • Stock Options. Everyone is an owner at Swipii – you will get to be part of this and directly participate in the growth of your stake.

  • Exclusive discounts and offers with a wide variety of retailers.

  • Regular team events.

  • Vibrant and spacious office space in Glasgow’s city centre.