Digital Marketing Analyst

  • Full-time

Company Description

Sundance… A Place. An Idea. Celebrating and Enriching the Human Experience.

Sundance was founded in 1969 by Robert Redford when he purchased land at the base of beautiful 12,000-foot Mount Timpanogos in Utah's Wasatch Mountains. This pristine place became the Sundance Village, and at the base of the Village was a tiny store. Guests would frequently write letters to the store requesting special items they had seen while visiting Sundance, and thus the idea for Sundance Catalog was born.

It started small. Robert Redford called together a few of his colleagues to discuss starting a mail-order catalog to fill these requests and to make Sundance's unique items available to a wider audience. The first edition of Sundance Catalog was mailed in 1989, and since that first catalog, it remains the Sundance vision to share "the kinds of things that we have been privileged to collect, many of them handcrafted exclusively for Sundance."​

As Sundance has grown, we have remained rooted in the richness and diversity of the American experience. When you purchase something from Sundance, we appreciate the fact that the prime reason is enjoyment for yourself. But you are also supporting American craftspeople and efforts to enhance and preserve the artistic spirit.

Beginning with the first catalog mailed in 1989, Robert Redford has penned a special message that appears on the inside front cover of every edition. And, in the words of Robert Redford, "To us, Sundance is and always will be a dream. What you see, smell, taste and feel here is a dream being carefully nurtured. It is an area whose pledge is to people. What we offer in the form of art and culture, spirit and service, is homegrown and available to all."

Job Description

We are seeking an individual to join our team and contribute in a big way. As the Digital Marketing Analyst, you will bring a strong skillset that mixes complex problem solving, project management, a love of data, and advanced analytical skills to support digital marketing data analysis and channel management. Responsible for ensuring the creation and management of daily, weekly, monthly and ad hoc reporting essentials to company/channel operations. Will also manage Affiliate channel optimizing channel performance and reporting on channel KPI’s.

 

What You'll Be Doing

  • Manage all aspects of pulling and reporting on internal data for digital marketing team, providing pacing analysis, weekly, monthly and yearly breakout of performance.
  • Analyze marketing and business data to identify trends and patterns that reveal customer behavior and habits.
  • Provide ongoing data analysis and technical support to digital channel strategists in pulling analyzing and optimization channels.
  • Collect marketing intelligence regarding competitive position.
  • Create models for proposed marketing initiatives to drive ongoing improvements in sales and profitability.
  • Develop meaningful metrics that communicate results and provide ongoing reports to management.

 

Qualifications

What We’re Looking For

  • 1-3 years’ experience in a role that requires reporting and analysis of data.
  • Bachelor's degree in business or related field preferred but will consider equivalent combination of education and experience.
  • Knowledge of Adobe Analytics, Google Analytics, and statistical analysis methods required.
  • Knowledge of SQL and Tableau preferred.
  • Advanced knowledge of Microsoft Excel/Google Sheets
  • Emerging knowledge of online applications and technology
  • Knowledge of Marketing Strategies
  • Analytical and familiar with quantitative analysis
  • Highly Collaborative

Additional Information

If you would like to be part of a great team and make a difference within our company, apply today. We offer a competitive wage, excellent benefits, and great merchandise discounts. 

This position is not being offered remotely, must be located or willing to relocate to the Salt Lake City, Utah area. 

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