Demand Generation Manager

  • Vienna, Austria
  • Employees can work remotely
  • Full-time

Company Description

From the start, we have seen unbelievable growth in community and usage on a global scale, empowering people and companies in 131 countries to build sustainable and reliable projects faster. 

Yes, we are fast-paced, and our team is passionate and driven to become the defacto standard in headless CMS. If you want to influence the future of Storyblok, and how businesses manage their content, join us as our first demand generation manager.

We could go ahead and drop all the fancy marketing buzzwords. But that’s not us. For us, we care about the craft, and we see many paths towards our shared goal. Marketing helps us to tell our story, a unique story from a diverse community. And at the end, we celebrate that. Sean Ellis has a lot to answer for when he coined growth hacking. I want to drop all the buzzwords, assume you are a great marketer already and tell you a bit about us and the role.

You’ll be marketing one of the best products in the space: 

  • 19 badges in G2 Summer 2021 report

  • The live editor feature is a unique selling point

  • Massive clients like Education First and Adidas choose us

  • We are also proud to work just as effectively with small to medium businesses  

  • Our partner program is over subscribed

You’ll be joining the most international team in one the most international startups in tech:

  • Poland, Iran, Austria, Russia, Thailand and France are represented! Where are you from?

  • We live across 4 different time zones so have to be great communicators over slack and notion 

  • The travel pics and cooking tips are worth the application alone

  • We are tripling in size as a company this year 

Job Description

What’s in it for you

  • Shape the future of Storyblok’s inbound marketing: You’ll be working with a growing team to enter new markets & countries with new approaches and ideas

  • You will not hear “do this because that’s how we used to do it before. You will take us into new markets and have fun experimenting 

  • As the first Demand Generation Manager, you’ll be responsible for a whole range of marketing campaigns and activities end-to-end. You’ll start new campaigns from the ground up, and you’ll bring ideas from a raw concept to a finished campaign.

  • You will own the whole demand generation piece because you are the first person ever in the role at Storyblok. Can you take something from 0 to 1?

  • As a company, we’ve grown from 20 people to 45 right now with the goal of reaching 70 employees by the end of 2021. With that said, there’s plenty of room for personal career advancements. It might come faster than you think.

  • We are a small marketing team in a company with a flat hierarchy. This means we promise you will get hands-on experience on meaty projects. Hopefully this is your idea of career progression  

  • You’ll be joining a marketing team that has grown from 3 to 6 team members (in the past few weeks). It’s actually the most international team with 6 different nationalities located in 4 different time zones. 

  • Many companies talk at length about their company, we will let the results speak for themselves. In the last 3 years only one person has left

What you’ll do if you join us

  • Plan and execute marketing campaigns that deliver results measured in new leads, as well as awareness KPIs

  • Plan and execute new content projects, e.g. create new landing pages, conduct organic optimizations (SEO), and optimize user journeys on page. 

  • Work closely with our marketing, partner, developer experience and sales team to develop and execute lead generation campaign (such as events, trade shows, webinars or other content marketing campaigns)

  • Develop account based marketing strategies in partnership with our sales team

  • Ongoingly analyze our user journeys and content assets to find new ideas on how to scale our inbound pipeline

  • Establish and optimize marketing nurturing campaigns (e.g. newsletter, email cadences)

  • Analyze, report and optimize all demand generation programs based on ROI and sales effectiveness


What we are looking for

  • You have 2+ years experience as a demand generation manager, ideally in B2B SaaS 

  • You have a track record of successfully implemented marketing campaigns (e.g. events, webinars, ABM,...)

  • You have knowledgeable about the content management ecosystem, and you’d like to conduct research in understanding our persona’s daily challenges, hopes and wishes

  • Hands on mentality, we want to keep a lot of work in house.

  • You are passionate about analyzing data and optimizing funnels

Additional Information

Storyblok has a commitment to diversity and inclusion. We strive to create a hiring environment in which all people feel they are equally respected and valued, irrespective of gender identity or expression, sexual orientation, ethnicity, age, religion, citizenship or any other characteristic.

The employment is in accordance with the collective salary and wage agreement for employees of “Angestellte von Unternehmen im Bereich Dienstleistungen in der automatischen Datenverarbeitung und Informationstechnik” ST1 Regelstufe. We offer a higher compensation depending on your experience and skills.