Digital Acquisition Marketing Manager

  • Full-time
  • Legal Entity: Totaljobs Group Ltd.

Company Description

At Totaljobs Group, we help everyone get the job that best fits their life. Whether it is the next step in their career, or a job to pay the bills - we exist to match lifestyles with livelihoods.  

We play our part by giving people everything they need to find the right job for them in that moment; making jobs work for more people, whatever they do, and however they choose to do it. 

We also have a hybrid approach to working from home and in the office!

Job Description

What will this role look like on a day-to-day basis? 

  • You will be responsible for the growth of new customers and driving quality traffic to the eCommerce site from all digital channels
  • Developing and implementing new customer acquisition strategies responding to the acquisition targets of the business
  • Taking ownership of the budget, tracking, and reporting
  • Oversee creation, communication, and execution of campaigns, as well as day to day management and delivery
  • Manage external agencies (including affiliates, paid media, and digital marketing)
  • Build strong and effective relationships with internal cross functional teams to support and enable plans
  • Evaluating success of acquisition channels
  • Expand and improve reporting to gain a better understanding of customer behaviour through actionable data

Qualifications

Some skills you might have:

We know looking for a new job can be scary, and sometimes the list of skills you are asked for can seem exhaustive. Below are a few of the skills we look for, but please do not be put off applying if you do not have every single one of them!

  • Proven experience of running marketing acquisition focused campaigns
  • Analytical, data driven marketing expertise that bases decisions on insights and facts
  • Background in defining strategies across digital, with a strong track record of delivering growth
  • Digital all-rounder, you will be experienced in a range of Digital Acquisition tactics: PPC, SEO, social media, paid media, eCRM, Affiliates, content programmes
  • A strong communicator and collaborator able to work closely with your peers to achieve mutual goals
  • Third party agency management experience
  • Exposure to marketing analytics tools to enable data-centric campaign strategies and thorough evaluation of success
  • Commercially focused

Additional Information

Benefits and Rewards - How we recognise our employees hard work and talent:

  • Holiday - We feel work-life balance is important, so we offer every single one of our employees 29 days holiday a year, plus public holidays.  Everyone also has the option to buy or sell up to three days each year in our Holiday Flex scheme. 
  • Family Leave - At TJG we understand that laying the foundations for a smooth start to family leave will also make for an easier transition back to the workplace and subject to qualifying criteria, the benefits under the Company Family schemes are more generous than required under current legislation.
  • Pension Scheme - To help our people plan for their future we offer a competitive pension scheme.
  • Eye Tests - Every employee receives a voucher which entitles them for a free eye test every year.
  • Medical Insurance - All employees are eligible to apply for private medical insurance cover which also includes a digital GP service. 
  • Charity- Each Totaljobs Group employee receives x2 additional days off every year to volunteer to charitable causes. We also give our employees the chance to 'give as they earn' meaning they can donate tax-free to a registered charity, and Totaljobs Group will match their contribution up to a value of £10 per month. 

For more information about Totaljobs Group benefits please look at the Totaljobs Group career site. 

Totaljobs Group are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

When you apply for a role with us you will be asked to complete an equal opportunities questionnaire. If you have any questions about this, please feel free to reach out to one of the team.

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